Board of Directors

As a 35 year veteran of the professional beauty industry, Bruce has spent his entire career with Zotos/Helen Curtis. As Vice President of Core Brands at Zotos, Bruce is dedicated to seeing distributors grow their business and to giving salons the education necessary to succeed.

Bruce has been a partner with ABA and PBA, serving on the board of the former and new association for over 15 years. He strives to continue to make the professional beauty industry the place to be.

Josh Hafetz was recently named President of Raylon Corporation, a full service distributor servicing salons in New Jersey, New York, Pennsylvania and Delaware. Prior to joining Raylon as Director of Sales for New Jersey in 2000, Josh was a Regional Sales Manager for ISO in California. Josh's passion for the Beauty Industry is rooted in his enjoyment of the incredible people that make this industry so amazing. He regularly provides educational outreach to stylists and salon owners to help them achieve greater financial and personal success in their careers. Over the last 2 years Josh has increased his involvement in the industry by serving on the PBA Distributor Leadership Council. Through his service as a member of the PBA Distributor Leadership Council and PBA Governing Council Josh hopes to continue to contribute to the future success of the industry.

As president of Beauty Craft and a 40 year veteran of the beauty industry, Max has been involved in all aspects of sales and marketing for Beauty Craft.

Max worked his way through college selling beauty supplies at the University of St. Thomas and received a bachelor's degree in Political Science. Max then received a Juris Doctor degree from Hamline University Law School. After practicing law for six years and simultaneously selling beauty supplies, Max decided to focus on expanding Beauty Craft.

Currently he is a member of the Professional Beauty Association Distributor Leadership Council and is the treasurer of the Professional Beauty Association Board of Directors.

Max has been married to Marianne for 33 years and has three sons, Adam, Ian and Benjamin. Marianne, Adam and Ian are all active in the family business.

Sydney Berry has been with Salon Services & Supplies for twenty-seven years. Sydney was hired in 1980 by the original owners as their first Business Consultant, was promoted to Sales Manager, then General Manager, then President. Sydney, her husband Miles and George Learned had the opportunity to purchase Salon Services & Supplies, Inc. from the original owners in 1997.

As a licensed cosmetologist, and a former salon owner, Sydney embraced the opportunity to interact with a broad range of people, which has built Salon Services & Supplies into a distinctive force in the Pacific Northwest. She has been actively involved in the beauty industry for over thirty years. Her commitment to the salon industry is powerfully demonstrated by the continual investment made by Salon Services in providing education to its constituents. She developed a networking group at the beginning of her career in distribution which continues today specifically for the salon owners to grow their business with the strengths they share.

Sydney's family includes her husband Miles; children Stacy, Jeremy and Tiffany and grandson Kanon.

Scott Buchanan began his career in the beauty industry as an apprentice in a Long Island salon. Today, he owns three salons: a 2,800 square foot salon and spa on New York's fashionable Columbus Avenue, an active, full service high-end Aveda concept salon near Columbia University, and a 2500 square foot Aveda lifestyle salon and spa, an Upper East Side retreat amidst the east 86th street glam and bustle. Scott makes it a priority to give back to the industry that he holds dear, regularly leading Aveda Business College seminars, Front Desk Systems and Measuring Business Profitability. In addition, his artistic team travels around the US, teaching innovative trends for the salon environment and has done multiple makeover shows, including The Opera Winfrey Show, among others. They are also the leaders of many New York fashion week shows, and within the Aveda Network.

John's professional background is in architecture and photography. John loves to travel, read, paint, woodwork, garden and entertain at home with serious cooking. John has a passion for creating events and environments that people enjoy and believes that this is a passion that he takes to the table for both his professional and personal life.

John's communication, organizational and people skills have contributed to the development of his and his wife Xena's salon. The salon team at Xena's Beauty Company is about to begin an annual trip through Italy, which will include photo shoots. John is committed to progressive change within the industry and is thankful that his involvement in the industry has afforded him the opportunity to work with, learn from and create cherished friendships with so many brilliant, interesting and passionate entrepreneurs.

Brian Graham is Chief Executive Office of NIOXIN Research Laboratories, Inc., the worlds' leading manufacturer of natural solutions for fine and thinning hair. In 2003 he assumed the responsibilities of CEO for NIOXIN. Prior to assuming this position, he served as Vice President of Marketing for 8 years.

Before starting his career with NIOXIN, Brian worked in the field of medical rehabilitation. His natural attraction to NIOXIN stems from his passion for helping others look and feel their best.

Brian received his Bachelor of Science degree from Georgia Southern University and then completed his P.M.D. at Harvard University.

Brian is the eldest son of Eva Graham, founder and Chairman of NIOXIN, and lives in Atlanta with his wife and three children.

In January of 1997, Heffner joined Creative Nail Design as Vice President of Sales and Marketing and since then has played an integral part in managing Creative's impressive growth and reinforcing its leadership position in professional nail care. In March of 2000, he was named President and became CEO in 2005. In addition to his responsibilities at Creative Nail Design, Heffner is a passionate supporter of the professional beauty industry, having served on numerous committees.

Stylist, salon owner and educator are just a few of the words that can be used to describe Cary. Helping in the development of young salon professionals is one of his favorite things to do. Cary believes that you need to have a passion for what you do or what it provides for you. He feels he is lucky to have both!

Under the leadership of Lee Rizzuto, Jr., The Conair Corporation has launched over 1000 new products, many exceeding over several million units. Since accepting his current position, he has increased revenues by 500%.

Lee was a member of the Board of Directors of the American Beauty Association and subsequently appointed to the Vice Chair position of the Professional Beauty Association. In 2006, he was named President of the PBA Manufacturer Leadership Council. Hosted on April 29, 2006, Lee was the 2006 Beauty Ball Honoree & Dinner Chairman.

In addition, Lee serves as Member Director of Boys Town of Italy, active member of The Columbus Citizens Foundation, Board Member of Italian Center of Stamford, Board Member of Center of Italian Culture and Language of Stamford, Board Member of Comitato Tricolore and recipient of the Italian Ministry - Mirko Tremaglia Award in 2002.

He plays an active and very personal role in supporting numerous community charities; within days of 9/11 he founded the World Trade Center Charity Fund.

Lee, his wife and three children reside in Stamford, CT.