PBA Executive Summit
New for 2014!
PBA Executive Summit
Today’s consumer has more access to information, more control over purchases, and more choices than ever before. Join executives from top beauty manufacturers to learn from leading business experts how marketing and communications have changed with expanding technology and social connections, what Gen Y & Millennials are responding to, and to explore comprehensive industry data to identify upcoming trends and how to apply them to your business strategy.
Omni Scottsdale Resort & Spa at Montelucia
Thursday, December 4, 2014
5:30pm-7:00pm - Event Registration
5:30pm-7:30pm - Welcome Reception
Friday, December 5, 2014
* Space is limited. Reserve your seat today.
8:00am - 9:00am Breakfast
9:00am - 6:30pm PBA Executive Summit
9:00am Event Opening with PBA and Moderator Gene Randall
9:45am Keynote Presentation - Jane Buckingham
11:15am Networking Break
11:45am Kline Research Presentation
2:30pm Keynote Presentation: Steven Berlin Johnson
3:30pm Networking Break
4:00pm Panel Discussion/Review with all speakers
5:30pm Closing Thoughts and Reception
Event Price & Hotel Reservations
$499 - PBA Members
$749 - Non Members
To make your hotel reservation, call 877.409.6664 and reference the
PBA Executive Summit to receive the negotiated rate of $199/night (single/double).
Gene RandallFormer CNN Anchor and NBC Correspondent
From the Fall of the Berlin Wall to the U.S. Invasion of Panama and Exxon Valdez disaster, Gene Randall has been front and center to chronicle global events over the course of his impressive career span. As a specialist in American Politics, he has kept viewers up-to-date on five U.S. Presidential Races and hosted “Inside Politics” and “This Week in Politics”.
Jane BuckinghamWhat Gen Y & Millenials Want from Your Brand
Jane Buckingham navigates through the differences and similarities between generations X and Y and discusses various marketing strategies geared toward each age group.
Steven Berlin Johnson
Where Good Ideas Come From
Consider breakthroughs as different as Darwin’s theories and the rise of YouTube, and ask: what did these moments have in common? Specifically, what environments fostered these ideas? Steven answers these question with a core set of innovation principles that have encouraged creativity and grown businesses across history.
Carrie Mellage - Kline ResearchResults from PBA’s Industry Research Study
In collaboration with Kline & Company, Inc.,PBA set off to conduct a revolutionary and comprehensive study to ultimately provide data that can be used to help identify trends, benchmark performance, evaluate competitive beauty related sectors. The results of this study will aid in the decision-making process for businesses involved in the professional beauty industry.