Exhibitor & Sponsorship Information


Why Exhibit at ISSE?


  • The biggest and the best professionals only beauty show on the West Coast
  • Connecting your company, your brand and your image with over 40,000 licensed professionals
  • 300lbs. of drayage at no charge
  • It's the professional beauty event to kick off the year
  • The largest beauty event on the West Coast
  • Featuring CIDESCO classes
  • Skin care, wellness and business classes held right on the show floor

Download PBA's "Strategies for Trade Show Success" to learn how you can maximize your presence at
ISSE or any industry trade show!


Thinking of exhibiting at ISSE Long Beach 2015? Watch this FREE PBA webinar to learn how to reinforce your brand and set reachable budget goals for your trade show presence!

Check back later to download the 2015 Sales and Sponsorship Brochure

Exhibit Space Rates

  • Exhibit Space Rate - $22.00 per sq. ft.
  • CORNER FEE: Additional $300 PER Corner
  • 100 - 300SF includes pipe and drape, carpet, (1) 8ft skirted table, (2) chairs, and company ID sign. Bulk Rate Price available for 3,000+ sq.ft. contiguous space; no booth sharing allowed. Call for pricing.


Become an ISSE Exhibitor

Interested in exhibiting at ISSE Long Beach 2015? Space is filling up fast. Request your space here. All companies who plan to exhibit are required to be a member of the Professional Beauty Association. Membership in your industry association builds a strong and unified industry. Click here for more information on membership. See the 2015 floor plan & list of exhibitors.


Click Here to download the 2015 ISSE Long Beach Exhibitor Prospectus.


Hall Assignments

Hall assignments will be based on the following without exception:

Promenade Hall: Hair Products/Tools & Equipment, Nail Enhancements/Products/Tools & Equipment, Salon Apparel, Sundries, Make–Up & Cosmetics (excluding eye-only related products like lash extensions, eyebrow enhancements, mascara, etc.), Salon Furniture, Shears, Wigs/Extensions. – Any other product(s) not listed below*

Arena Hall: Skin care/spa & wellness products/tools & equipment, business tools/software, tanning products/tools, cosmetics-lash extension, eyebrow products/enhancements, make-up/ cosmetics, waxing products – Any other product/service(s) not listed above*

To be assigned a booth in the Promenade Hall, a minimum of 100% of displayed product must be as detailed above. *Cross-over product and services such as trade publications, associations, books and posters may be placed in either hall space/time permitting.

Music at any function held in conjunction with this conference is subject to applicable copyright and licensing fees charged by ASCAP and/or BMI. It is the sole responsibility of the exhibitor to pay applicable fees. For more information about licensing fees, visit www.ascap.com or www.bmi.com.


Want an Exclusive Classroom?

With an Exclusive Classroom you will be able to conduct your own classes, at your own schedule, exclusively for your company. PBA/ISSE provides you with the space during the show hours on the day(s) it is reserved by your company. Doors will be opened one hour prior to the show floor opening so that you can setup your space as needed. Please contact Ashley Charter at ashley@probeauty.org for more information.




Sponsorship Opportunities at ISSE Long Beach

Broaden your competitive advantage by increasing your credibility, image and prestige! Marketing and promotional opportunities are an impactful way for you to reach the highly targeted audience of licensed salon and spa professionals. Purchasing marketing and promotional opportunities increases visibility, creates brand awareness, drives traffic to your booth, and increases sales.

As a sponsor or advertiser, you will receive exclusive benefits and special recognition before, during and after the show. Whatever your budget or goals may be, we can create the marketing and promotional opportunity that is right for your company.

All marketing and promotional opportunities are available to ISSE Long Beach exhibitors only. Speak with your sales representative for specific deadline dates corresponding to each opportunity.

PBA Beauty Bar benefiting the PBA Disaster Relief Fund

NEW Sponsorship Opportunity!
PBA Beauty Bar benefiting the PBA Disaster Relief Fund

Investment: $1,000
(Limited Availability – 1 per company)

The PBA Beauty Bar caters to licensed beauty professionals who want only the best beauty products without all the guesswork. Now, they can discover new favorites in a convenient location on the show floor while you increase your brand awareness and gain valuable market share!

The PBA Beauty Bar will be located in the Arena Hall by the classrooms and has limited space available. Exhibiting companies will feature their top-of-the-line product sample (1,000 pcs required in a min. size 15ml or .5oz). Each sample will be housed in a clear dispenser tube with your company logo/brand clearly displayed.

Call the ISSE Sales Team at 800.468.2274 or Download the Marketing and Promotional Opportunities Brochure.


Member-to-Member Program

Member-to-Member Program

Want to drive more traffic to your booth? Take advantage of the PBA Member-to-Member Program.

It’s a Win-Win Opportunity: Offer a special members-only deal or discount to attending cosmetologists and your fellow PBA members shopping the floor at ISSE – and PBA will promote the program for you at no charge!

The PBA Member-to-Member Program will help increase sales and drive member attendees to your booth.

Participating exhibitors extend a special member discount to PBA member attendees. The special is at the discretion of the exhibitor, and all exhibitors are eligible to participate. For example:

  • Offer 10, 15, 20, or 50% off the total purchase of [insert your product here!]
  • Purchase $25 and get a free [insert your product here!]
  • Purchase $50 and be entered into a drawing to win [insert your product here!]
  • You get the idea….be as creative as you want!

Exhibitors extend the special offer ONLY to attendees wearing a PBA member lanyard. Participating member exhibitors receive free promotional services from PBA valued at nearly $1,000:

  • A listing on the ISSE website as a PBA Member–to-Member Program participant
  • A complimentary listing in the onsite journal
  • A listing on a program promotional flyer to be distributed in many onsite areas
  • A 6x6 easel sign to display in your booth – so members know that you are a participant
  • PBA sends an email to registered attendees promoting the program!

Submit Your Offer Or contact the PBA membership team at 480.455.3460.


ISSE Best Booth Awards

The Professional Beauty Association (PBA) will be judging booths to determine the "Best of ISSE" booth displays. All exhibitors are automatically entered into the competition. You do not need to sign up to participate. Be sure to consider this competition when planning your booth presence. Think creativity, think innovation, think outside the box - you may just win "Best of ISSE"! Click here to learn more about the Best Booth Awards.


2014 ISSE Long Beach Best Booth Award Winners

Best Linear (10' x 10' - 10' x 40')

  • 1st - Cailyn Cosmetics
  • 2nd - It Factor
  • 3rd - Pedi Princess

Best Island/Peninsula (20' x 20' - 20' x 30')

  • 1st - Neuma
  • 2nd - Herbalosophy
  • 3rd - Earthly Body/Marrakesh

Best Island (20' x 40' or larger)

  • 1st - Aveda
  • 2nd - Brazilian Blowout
  • 3rd - Moroccanoil

2013 ISSE Long Beach Best Booth Award Winners

Best Linear (10' x 10' - 10' x 40')

  • 1st - G The Body Art
  • 2nd - Vani-T PTY
  • 3rd - Hair Couture

Best Island/Peninsula (20' x 20' - 20' x 30')

  • Vidal Sassoon
  • Neuma
  • Vodana

Best Island (20' x 40' or larger)

  • Moroccanoil
  • Keratin Complex
  • Brazilian Blowout