Business Headquarters
Complimentary Business Education!
Learn the ins-and-outs of salon and spa best business practices in a special quieter environment at the Hyatt. Classes focused on the business and marketing side of the industry are designed to help you reach your financial goals! Sunday and Monday classrooms are located at the adjacent Hyatt Regency Hotel. Refer to the on-site program for exact locations.
Seminarios en el hotel Hyatt Regency anexo al Centro de Convenciones, ver numero de sala en el programa. Aprende todo lo relacionado al aspecto comercial de tu salón o spa en un abiente professionale en el Hotel Hyatt.
New in 2008! Complimentary Saturday Business Education
Salon Training International (STI)
How to Build a Successful Salon or Spa
Saturday | 10:00am - 3:30pm
Convention Center | Room 102A
Designed for current and future salon and spa owners, managers and independent contractors, this workshop teaches participants how to set up and run a business to grow and be profitable. Learn to create a business plan, set up a successful recruiting program, increase salon revenues, increase retail sales and market your salon.
This is a complimentary class, but seating is limited. Please register when purchasing your show ticket.
Belvedere USA
Salon & Spa Design
Room Harbor ABC
Sunday | 10:00am - 11:30am | 2:00pm - 3:30pm
Monday | 12:00pm - 1:30pm
If you are operating, expanding or renovating a salon or spa, this workshop is designed just for you! Learn how to skillfully select space size, layouts, lighting, menu creation, flooring, financing and more. Profit from choosing the right salon and spa design and equipment to help your business succeed and grow.
Clientrak Software
The Leadership Secrets of Santa Claus
Room Shoreline B
Monday | 12:00pm - 1:30pm
Lisa Arnold, National Salon and Spa Business Coach will take you on a journey to the North Pole where you will learn how to effectively lead your business to achieve "big things" just like Santa Claus. Learn how to build a wonderful workshop, choose your reindeer wisely, listen to your elves, share your milk and cookies and much more!
Front Desk Staff - Your wide receivers!
Room Shoreline B
Sunday | 2:00pm - 3:30pm
Turn your front desk into a profit center! Pick up new tips and techniques for training and managing this critical employee resource. Lavish attention on this overlooked area, and watch your bottom line grow! Learn to increase retention, script for consistency, track advertising, upsell every ticket and retail for results.
Constant Creativity
Room Shoreline B
Sunday | 10:00am - 11:30am
Owners must possess constant creativity to motivate and manage employees every day, not to mention the challenge of attracting and keeping clients! This class will teach you about rejuvenating your staff, client reward programs, creating successful promotions, increasing the average ticket and incentive plans. Pick up some new tricks!
Durocher Enterprises
Team Coaching
Room Seaview C
Sunday | 10:00am - 11:30am
This program addresses six key performance indicators within a salon or spa. Learn to identify and build upon communication and leadership skills using the "Coach Approach". Move your team forward by identifying where they are now, where they want to be and coach the gap to discover the possibilities.
Payday - Compensation Plans That Work
Room Seaview C
Sunday | 4:00pm - 5:30pm
Monday | 10:00am - 11:30am
The right compensation structure for a salon or spa is critical. It is important to have a pay structure that is fair and equitable to the owner of the business and their team. The wrong compensation package can be disastrous for the business and its people.
How to Get Clients Running through Your Door
Room Seaview C
Monday | 12:00pm - 1:30pm
There is no magic bus full of clients that is going to drive up to your door. You have to let people know how great you are, and that means getting out into your community. Bryan Durocher explains how to use networking knowledge as a powerful tool for building professional relationships and generating new business opportunities.
Como darte a conocer en tu comunidad como estilista y profesional. Esta clase explica como trabajar el sistema de "networking" para crear excelentes relaciones y oportunidades para ti y tu salón.
How to Hire a Championship Team
Room Seaview C
Sunday | 2:00pm - 3:30pm
Monday | 2:00pm - 3:30pm
This informative class, led by Bryan Durocher, teaches you the essential tools to build and maximize your team's potential. Walk away with ideas on how to set clear expectations right from the start to help you and your team win. This program is essential for any salon owner who desires a high integrity factor and to take their business to the next level.
Inspiring Champions
Three Secrets of an Extraordinary Leader
Room Seaview A
Monday | 1:00pm - 2:30pm
Join Lauren Gartland as she shares the three secrets to empower anyone to higher levels of productivity and peak results. Learn to inspire commitment, results and accountability from your team. You will leave with proven tools to empower your team to new heights in their life and business and keep them loyal to you.
Double Your Income Now!
Room Seaview A
Sunday | 3:00pm - 4:30pm
This workshop is designed for salon owners and managers, hair designers, estheticians, nail technicians and massage therapists. Learn proven tools that you can implement immediately to increase your income, sales and profitability.
Stop Whining & Start Mining
Room Seaview A
Sunday | 9:00am - 10:30am
Join Oscar Valencia as he shares secrets on how to gain new and ideal clients, how to get your existing clients to build your business for you, how to ask for referrals and get them, and how to market and promote your business with little or no money. Learn the tools for confidently growing your business and clientele.
IRS
IRS Friend or Foe?
Room Shoreline A
Sunday | 10:00am - 11:30am | 2:30pm - 4:00pm
Monday | 12:30pm - 2:00pm
Come and listen in on the latest updates and developments on federal tax issues that impact or relate to the cosmetology industry. Owners, booth renters, independent contactors and employees alike will find this year's topic educational and interesting.
Larry Oskin
Marketing Madness
Room Seaview A
Sunday | 11:00am - 12:30pm
Larry Oskin, president of Marketing Solutions, will present an exciting action-oriented Marketing, Advertising and Promotions Program for salons, spas, medical spas, wellness centers and skincare clinics. He will share progressive ideas on strategic seasonal marketing through salon and spa advertising, point-of-purchase campaigns, special holiday promotions, marketing calendars, the Internet and special events.
Media Madness
Room Seaview A
Monday | 11:00am - 12:30pm
Larry Oskin will share innovative ideas on creating your own strategic public and media relations campaigns through the local, regional, national and international media for consumer and beauty trade exposure. Learn to create, facilitate and capitalize on salon/spa photography sessions that promote your hair, skin, nail and body treatments.
Primeco Consulting
Disciplines of Success
Room Seaview A
Sunday | 1:00pm - 2:30pm
Monday | 9:00am - 10:30am
This workshop explores the most effective disciplines of successful business people. Learn 20 core disciplines that will make dramatic changes in your business. When you adopt discipline into your routine, running your business becomes less work and more fun!
Wisdom of Organization
Room Seaview A
Monday | 3:00pm - 4:30pm
Most of the time, we feel like we have very little control over our hectic schedules. In this seminar you will learn how your habits, thoughts and feelings keep you unbalanced; discover the real source of effectiveness and learn practices to organize and balance your life.
Professional Beauty Association's
Salon/Spa Section Fast Fire Panel
Room Seaview B
Monday | 12:00pm - 1:30pm
These wham-bam discussions put an end to rambling panelists and dominating know-it-alls. Get to-the-point answers and a variety of perspectives from some of the industry's most successful salon and spa owners. This session is moderated by Cary O'Brien, owner of Cary O'Brien's Design and Color Spa, and is brought to you by the Salon/Spa Section of the Professional Beauty Association, the non-profit trade association that produces ISSE.
Salon Training International (STI)
How to Play the Salon Game to Win
Room Seaview B
Monday | 10:00am - 11:30am
In this training, you will be looking at 10 areas of your business that you may or may not have always considered a profit center from base price profit, customer value and points of differentiation to make you money!
Aprende como ganar en el juego del salón estudiando diez áreas de tu salón que debes considerar como centros de ganancia.
The "Nitty Gritty" About Technician Success
Room Seaview B
Sunday | 2:30pm - 4:00pm
Learn 3 keys to tripling your income! You will develop skills to increase the amount of money your clients spends with you, the number of clients you see and how often they see you. Delve into systems for effective communication, recognizing who is your "ideal client" and maximizing your rebooking success and turn ratio.
Retail Realization (Tech)
Room Seaview B
Sunday | 12:00pm - 1:30pm
Retail is not the enemy! It is one of the 6 important strategies to your success in your business! Dive into the 6 success strategies, master the art of communicating to empower your clients and learn to educate your clients and build additional income.
Life by Design
Room Shoreline B
Monday | 2:00pm - 3:30pm
By your own design and with a little direction, you can boost your life to another level. Life by Design challenges you to rate the 10 most significant areas of your life, identify how these areas affect your life and create at least two action areas to reveal your new life in 30 days or less.
It's Independence Day
Room Seaview B
Monday | 2:30pm - 4:00pm
When you chose to be an independent contractor, you chose a lot of responsibility. Today you will walk through the areas as an independent contractor that you are responsible for and walk away with tools to support you in making more money.
90 Minute Workout to Profitability (Owner)
Room Seaview B
Sunday | 10:00am - 11:30am
If you are a salon owner or independent contractor this 90 minute workout was designed exclusively with you in mind. You will learn how to get business "fit" and leave understanding the story of your numbers, how to grow your service & retail sales and increase client retention.
SalonCoaching.com
Build a High-Class Front End Team
Room Harbor ABC
Sunday | 12:00pm - 1:30pm
Monday | 10:00am - 11:30am | 2:00pm - 3:30pm
If your culture or vision is to be a high class establishment, this class is for you. Come learn my successful system that will increase prebookings, retention, retail, image and client loyalty.
SalonWare SpaWare
Automated Marketing and the 5-Step Selling Process
Room Shoreline A
Sunday | 12:00pm - 1:30pm
Through automated marketing, you'll learn how to increase, retain and win back clients at no extra cost or effort. Discover techniques that will improve the speed, efficiency and quality of your client care. This workshop takes you through a 5-step selling technique to dramatically increase your retail sales and up-sell clients into more services.