Sales promotions take careful planning but can yield great results. Here are a few ideas from member distributors:
DSC Rumble: Boxing Theme
Each DSC goes one-on-one against a fellow DSC for a week. Each earns different points for selling different deals. The DSC with the most points wins the fight. After an eight-week period, we look at whoever has the top record and they win the Championship belt, which gets them a big prize. We have different weight-class divisions, so veterans go up against veterans and rookies vs. rookies.
- Josh Hafetz - Raylon Corporation - Reading, PA
Postcard Campaign to Up Retail Sales
Goal: To promote increased retail sales to a salon's top 50 clients. Method: A postcard mailing offering a $10 savings on a $50 retail purchase (a 20% savings). The distributor produces the postcard, and salons and stylists personalize it to the client. The salon pays postage. The salon turns in redeemed postmarked postcards for $5 to the distributor. (Salon product cost is covered by the distributor.) A salon's best clients will usually try new products from the distributor thanks to this offering.
- Jim Marshall - Marshall Supply Company - Dixon, IL
Encouraging Stylists' Retail Performance
Sales contests motivate stylists to sell a specific brand or item(s). Set a sales goal of a certain number of products, such as 36 or 48 pieces. Allow every stylist who reaches the goal within a specified time period to win a prize. The prize can be the product being sold, shears, a blow dryer, etc. This contest encourages all stylists to participate and win, not just the top producers.
- Max Wexler - Beauty Craft Supply & Equipment - Hopkins, MN
Share your own great sales promotion! Distributor members can share tips, ask questions and discuss trends in the industry through the distributor listserve. This exclusive-to-distributors communication vehicle is a great way to experience the power of networking at your own desk. Subscribed distributor members can simply email pbad-list@listserve.com. Not subscribed? Email info@probeauty.org or call 800-468-2274 (480-281-0424) to get subscribed.