If you watch your best customer service employees work their magic, you've likely wished that you could clone them. In their bag of tricks are all the right words: empathy, tactfulness, intelligence, sensitivity, sense of humor. Not only that, they know how to show these behaviors. And they know your business inside-out.

S stands for product savviness and salesmanship. We're much more effective selling the product if we know how it works.

E is for ears. Use them to hear what the customer wants and needs. Don't interrupt. Do ask questions so you will fully understand.

R means responsibility. Seize it, and give customers confidence that you hear them and will help them.

V is for value of the product and the organization standing behind it.

I represents initiative, or doing what needs to be done and ingenuity or inventiveness.

C stands for courtesy. Consider everyone an important customer, whether that person works inside the company or is stepping in from the outside to purchase something.

E stands for ethics. Treating people with respect and fairness bodes well for a constant supply of customers.

Cloning them is out of the question. But what if you could spread their beneficial behavior throughout your organization? It's not magic and it's not too good to be true. With the Customer Service Profile™, you can hire the people who match your company's high standards, and you can quickly pinpoint the areas where your organization would benefit from coaching.

This vital bit of communication is easier if you hire people with the right attitudes. This is where the Customer Service Profile™ provides invaluable help. It assesses the beliefs and customer service proficiency of employees and job candidates.

The assessment tool measures such characteristics as tact, trust, empathy, conformity, focus and flexibility. It also measures skill level in vocabulary and mathematics. It measures how each person's perspective on serving customers aligns with the organization's policies and attitudes.

It's all right for companies to believe they are lucky when they find employees who excel at customer service. But the Customer Service Profile™ can help create an atmosphere in which customer service is part of everyone's job.

If you need help selecting and motivating a winning team, PBA benefit provider Assessment Specialists can help. To learn more about how to take advantage of this benefit, please call 877-855-1179 or visit www.assessmentspecialists.com.