How Can You Attract Clients Who Spend More!

Nothing builds profits like clients who spend more-and by accepting the American Express Card, you attract Cardmembers who spend more than 2 times as much as non-Cardmembers in salons, day spas and barbershops and more than 1.5 times on items other than haircuts.¹

Don't accept the card? If you sign up to become a new active American Express merchant between January 1 - December 31, 2007, you can receive FREE 2007 PBA membership.² To learn more about the benefits of accepting American Express, call 800-445-2639 or visit www.americanexpress.com/accept/. Once you have activated your account by submitting $50 or more to American Express, contact PBA with your salon's business information to receive your free PBA Membership for 2007.

Benefits that Make a Difference

• Access to high-spending Cardmembers, where 76% say American Express is their Card of choice.

• Complimentary point-of-purchase materials and business supplies.

• Business savings–on-going savings for everyday expenses.

¹ - Brookfield Research, August 2006.
² - To be eligible for complimentary PBA membership dues offer, you must open a new American Express merchant account between 1/1/07-12/31/07 and become an active merchant submitting $50 or more in charge volume within the first three months of accepting the Card. This offer is valid for new American Express merchant set-up and activated in 2007 and not available to merchants accepting the Card at any other locations before 1/1/07 or merchants who cancel and reinstate their merchant accounts between 1/1/07-12/31/07. If you already paid your 2007 PBA membership dues, you will receive a credit for 2008. Call PBA 800-468-2274 to notify them of your new American Express merchant account and provide the following information to receive your complimentary dues: salon name, address, phone and contact name.