Salon and Day Spa Consumer Trend Report

This study, commissioned by the salon/spa section of PBA, provides insight into the target audience of salons and day spas in the United States and Canada. How often does the average consumer visit a salon or day spa and for which services? How much does the average consumer spend on services and retail? What qualities impress the average consumer and help drive loyalty to one establishment?

Alisa Beyer of The Benchmarking Company delivered a great keynote at Symposium 11 highlighting some of the findings from this study. For instance, 70% of women say their salon does not communicate with them regularly. And 24% of women switched salons because the staff was not courteous enough. Find out what salon and spa customers really want from their salon/spa and what they are willing to pay to get it.

Valued at $3,000, the Salon and Day Spa Consumer Report is only $299 for PBA members. To get your copy of the report, call Membership at 800-468-2274 (480-281-0424).