The Professional Beauty Association (PBA) hosted approximately 31,000 licensed salon and spa professionals and over 400 exhibitors at the International Salon & Spa Expo (ISSE) at the Long Beach Convention Center from February 3-5, 2007. With a record numbers of visitors and more than 30% additional exhibit space, ISSE proved once again to be the biggest and best professional beauty show on the West Coast.

The 31,000 visitors hailed from Southern California, from across the U.S. and from 18 countries around the world, including Japan, Mexico, Canada, Australia and China. These licensed salon and spa professionals packed into the Technical Theater for live demonstrations, got their hands dirty in Hands-On Education seminars and participated in hundreds of complimentary educational seminars on hair, nails, skin and business. ISSE's International Fashion Theater showcased techniques and trends from the U.S. and abroad with live presentations by Mauricio Cid (Chile), NAHA Winner Heather Wenman (Canada), Jamie Carroll (Australia), Forfex, Rykr, Sandra Yu of Rusk, the HAI Elite Artistic Team, Marcel Munoz, TIGI and Hairdreams.

This year's vendors spared no expense in their efforts to bring the very best to the California market, and there was an overwhelming impression of quality when walking the packed show floor. To accommodate demand, the show floor was expanded this year by over 30% with the addition of the Long Beach Arena. PBA members and leading hair care companies Wella/Sebastian, Vidal Sassoon and Clairol Professional anchored the arena with outstanding live stage performances and exciting demonstrations throughout the show, bringing a whole new level of energy to the weekend. Despite the significant increase in exhibit space, this popular show still had a waiting list of more than 50 companies.

ISSE has limited exhibit space available, so we recommend reserving your space as soon as possible. Download a Request for Space at www.probeauty.org/isse/exhibitor/. Or call 800-468-2274 (480-281-0424) x121.