Cosmoprof North America (CPNA) is only a few months away, but it's not too late to become a part of the only all-encompassing business-to-business beauty trade show event in North America. Organized by product categories, four pavilions cover the entire spectrum of the beauty industry: Spa & Wellness, Packaging/Manufacturing, Cosmetics/Personal Care and Professional Hair, Nail & Tools. Recognized as one of the top 200 shows in the US by Trade Show Weekly, CPNA is comprised of three full days of the newest trends in beauty, meetings, education and networking.
Coming off an extremely successful event in 2007, Cosmoprof North America 2008 is shaping up for yet another banner year based on current feedback and booths already sold. Dedicated to a pure business-to-business strategy with no cash and carry sales allowed on the show floor, CPNA sets the bar to guarantee both exhibitors and attendees the best show possible.
New Initiatives in 2008 Include:
Cosmoprof North America prides itself on cultivating strategic alliances with foreign associations and organizers to produce the Country Pavilions. CPNA is pleased to announce the Australian Trade Commission (Austrade) will be participating in the show for the first time ever. Though Australian companies have previously exhibited at CPNA, 2008 marks the first year an official delegation from Austrade has taken part. Other countries of focus include a return from France, Italy and Brazil.
Discover Beauty 2007's success prompted show organizers to expand the program, doubling the number of exhibitors to 24, and include a dedicated Discover Beauty - Spa section. By offering one-on-one meetings between prestigious industry buyers and Discover Beauty and Discover Beauty - Spa participants, Cosmoprof North America is providing an opportunity, unlike any other seen at beauty events, for retailers as well as emerging brands. CPNA has also partnered with the Las Vegas Spa Association (LVSA) to bring spa directors from some of the largest spas in the country to participate in the one-on-one meetings.
CPNA Green Fact:
Since Mandalay Bay Convention Center officially began their recycling efforts in September 2007 they've accomplished a lot:
- Mandalay Bay hosted the first trade show where 100% of all materials from the show floor were recycled.
- At least 73% of everything that comes into the Mandalay Bay Convention Center is recycled.
- Since the program's inception, Mandalay Bay has recycled over 5,247 yards of waste from the Convention Center.
Don't forget to check out the new features on the Cosmoprof North America website, including regular monthly e-newsletters and Beauty Match – the online, searchable exhibitor directory. For more information on Beauty Match, the full conference schedule, more information on exhibiting and to purchase tickets, please visit cosmoprofnorthamerica.com.
Several education events will take place at CPNA 2008, including five must-attend seminars on Sunday, July 13 and Monday, July 14. The seminars will be hosted by WWD, Private Label Magazine, Dayspa, Beauty Store Business and the Benchmarking Company. Visit the Benchmarking Company's Age of Naturals Workshop article.
Cosmetic Personal Care Packaging and Dayspa Magazine are presenting green education at this year's Cosmoprof North America event. Here is a quick glimpse of what they will be offering:
Green packaging is today's hottest topic, but how do you know which materials are truly sustainable? Going Green, the educational conference hosted during Cosmoprof North America, will feature industry experts from leading brands with advice on green packaging and how to select genuine sustainable packaging. This conference is a must attend for small- and medium-size manufacturers competing in the beauty field facing the realities of today's marketplace and consumer attitude shifts.
Spas are fully embracing the green mantra from organic product offerings and treatments to the use of earth-friendly elements and eco-installations. Where do you start and how do you go green without breaking the bank? Our distinguished panel will cover sustainable spas from all aspects.
To register for any of these green seminars visit cosmoprofnorthamerica.com.