Age of Naturals
Age of Naturals Workshop
9:00am – 12:00pm
PBA Member Price - $175
Non-Member Price - $225
Going Natural Panel
1:00pm – 3:00pm
Price: PBA Member Price - $20
Non-Member Price - $30
No price increase onsite. Afternoon panel is included for all workshop attendees.
According to industry reports, the global organic and natural beauty market was estimated at $5.5 billion for 2007, up 20% from 2006. Consumer demand for natural and organic beauty brands is the single most important issue to impact the beauty industry, and it's time to bring your natural beauty brand front and center in the consumer's world. Join Alisa Beyer of The Benchmarking Company, as she translates hot consumer insight about naturals and organics into real world brand strategy. During this class you will:
Understand why women of every age group are opting for naturals and organics
Know what she knows — or doesn't know — about natural products
Dive into her view of wellness and how beauty products of all categories and brands fit into her wellness picture
Discover what sales turn her on and what sales turn her off — which natural brands she's tried and loves, which ones she flat-out doesn't trust and which left her wanting more
Learn how aware she is, what it means to her and how it translates to sales
Alisa Beyer facilitates this impressive panel of four dynamic natural beauty brand managers, who will guide attendees through the rigors of bringing a natural brand to market. Listen to the steps they've taken, where they're headed and what you should strive for – or avoid!
Sign up for the afternoon panel for only $20 for PBA members ($30 for non-members), or attend both the Going Natural Panel and the Age of Naturals Workshop for $175 for PBA members ($225 for non-members). Register for the entire Age of Naturals Beauty Boot Camp at cosmoprofnorthamerica.com.