Cosmoprof North America is where the business of beauty comes to life. There is much to do at this year's event. There are many new exhibitors that are on the cutting edge of beauty, skin care, hair, spa, packaging and manufacturing. And you don't want to miss the many special events that take place over the weekend. Here's the must-see guide to help you plan your Las Vegas visit.

Introducing Discover Beauty

New to the show this year, Cosmoprof North America (CPNA) is unveiling its most exciting initiative–Discover Beauty, a designated area highlighting emerging beauty and skin care imports. Prominently located on the show floor in Pavilion A, the Discover Beauty area displays select brands in a sophisticated and modern environment.

CPNA has carved a unique place in the market allowing small and new companies to jump-start their distribution efforts and gain quick visibility from corporate buyers. Through the presence of Cosmoprof shows worldwide our specialists can immediately spotlight emerging unique brands for this special program.

The inaugural Discover Beauty event will feature Organic Apoteke (UK), Fresh Line (Greece), Rilastil (Italy), Beauty Brazil (Brazil), Dalton Beauté de la Mer (Germany), Just Good For You (Germany), SkinTech (Switzerland), Alo-Cell-Gel (Austria), Skin Nutrition (South Africa), Silvana Profumeria (Italy) and Skin Cubed (USA).

Top 10 Innovative Exhibitor Trends

Please check your on-site directory for booth numbers.

1. Cosmo-Textiles

Lytess - This exhibitor introduces a novel idea: cosmo-textiles that use micro-encapsulation of active cosmetic ingredients embedded in the fabric. As the fabric rubs against the skin, microcapsules break and release their active ingredients, caffeine and shea butter. Lytess offers a variety of undergarments that target various parts of the body, such as arms and legs. Withstands 20 hand washes.

2. Aromatherapy Wall Paint Additive

Aura-Soma - Working with your spiritual and emotional well being, the colored oils, pomanders, quintessences, color essences and other color-related products of Aura-Soma help bring your being into a state of equilibrium. Your color choice reflects your very personal needs and helps you to find a more true understanding of your potential. The Equilibrium bottles are glittering, dual-colored combinations containing the energies of color, plants and crystals.

3. Cellulite-Busting Tanning Cream

Fake Bake - Taking what Fake Bake does best, the company has combined a self-tanning formula with their new patent-pending technology, which measurably diminishes cellulite. The end result is a smoother texture to the skin, which appears within approximately three to four days. It is clinically proven to firm and tone skin within two weeks.

4. Precious Stone Treatments

Just Good for You - Experience an extraordinary skin care line from the best that nature has to offer such as rubies, pearls and jasper–all with an alluring light fragrance of freshly cut wild roses and rosewood. From a Pearl Body Cream with crushed rubies, Pearl Milk Cream Bath and a Wild Rose & Jasper Body Oil, this unique line from Germany is all natural and soothes the senses as it soothes and softens skin.

5. Beauty Down Under

Betty Beauty - The first safe color especially formulated for the hair down there, Betty Beauty colors naturally, covers gray and enhances to match your glorious locks above. Whether your locks up there are blonde (be a true blonde now!), radiant auburn, brunette or black, the easy-to-use, no-drip formula gives you the perfect finishing touch.

6. Cosmeceutical Skincare Imports

Rilastil - This was the first cosmeceutical brand in the world, made by Istituto Ganassini in Milan starting in the early 1970s. Rilastil Intensive Stretch Mark and Cellulite Cream is the company's premier product and best seller. The ingredients are selected to prevent stretch marks for pregnant women by enhancing skin's elasticity and natural healing process. The product is safe and effective during and after pregnancy.

7. Men's Luxury Skincare Line

SkinTech - This Swiss men's luxury skin care is looking to upgrade the men's skincare market offerings. The 10-item product line combines Switzerland's know how with state of the art technology to deliver the first high-performance luxury men's skincare.

8. Healing Skincare for Post-Radiation Exposure

Alo-Cell-Gel - Conceived in 1999 by Christine Gimmelsberger, a breast cancer survivor, who while undergoing radiation therapy came up with a formula that would dampen the radical and devastating effects on the skin associated with radiation therapy. With the support of her husband (a physician), they created a unique skincare formula that would allow the skin to remain smooth and supple during and after therapy.

9. Innovative Hairstyling Tools

T3 Bespoke Labs - This is the newest, most sophisticated collection of styling tools that harness new T3 proprietary technology for superior performance and results. The new T3 Bespoke Lab super lightweight hair dryer features an unheard of 8 heat settings. Recently featured in Marie Claire's Beauty Products that Changed Our Lives, T3's patented tourmaline technology produces sleeker, shinier hair that lasts day and night.

10. Global Beauty Bazaar

Through close-knit collaborations with countries seeking to expand their beauty foreign trade, Cosmoprof North America is able to dedicate special sections within the show floor to distinct Country Pavilions. These Pavilions allow small and medium sized companies from within select markets to participate in CPNA with the objective of obtaining face time with distributors and retailers to secure US distribution. This year, CPNA will host Brazil, France, Italy and Thailand.

Get Together Party

Saturday, July 14, 2007 | 7:00pm-9:00pm
$55 PBA Members | $65 Non-Members ($10 additional after June 29)

This is the kick-off event for Cosmoprof North America 2007. Open to visitors, exhibitors and members of the press, this is the best way to begin networking and start your Cosmoprof North America experience off right.

Salon/Spa Owner Networking Round Tables

Sunday, July 15 | 2:00pm - 5:00pm
Complimentary

18th Annual North American Hairstyling Awards (NAHA)

Sunday, July 15, 2007 | 6:30pm - 10:00pm
$65 PBA Members | $75 Non-Members ($85 after June 29)

Join us as the industry honors style power! PBA presents awards to North America's premier super-stylists in twelve categories, including Hairstylist of the Year. In addition, Jim Markham of PureOlogy Serious Colour Care will be inducted into the Hall of Leaders, and Yosh Toya will be honored with a Lifetime Achievement award.

PBA's Annual Business Forum... and Breakfast!

Monday, July 16, 2007 | 7:30am - 10:00am
$25 PBA Members | $45 Non-Members
($10 additional after June 29)

Don't miss the Professional Beauty Association's annual meeting, where industry influencers explore trends that are shaping the industry and how the association is responding. This year's keynote speaker is Apple Co-Founder Steve Wozniak.

City of Hope

Spirit of Life Dinner
and PBA Reception
Monday, July 16 | 6:30pm - 11:00pm
To purchase tickets, call Sarah Jakubowski
at 847-583-8600, ext.14.

The Professional Beauty Association kicks off the evening with a reception to celebrate the good works of the City of Hope and this year's honoree, PBA Chairman John Heffner. The dinner follows at 8:00pm. For more information, please see page 11.

Distributor Networking Round Tables

Tuesday, July 17, 2007 | 8:00am - 10:00am
Complimentary

PBA Beauty Boot Camp

Monday, July 16 | 1:00pm - 5:00pm OR
Tuesday, July 17 | 8:00am - 12:00pm
$175 PBA Members | $275 Non-Members

How do you get consumers to buy your beauty brand over the thousands of other choices on the market? By knowing her better than the competition! Get the ultimate overview of the beauty-buying consumer's lifestyle, needs and desires. Reach into the heart and mind of today's beauty-buying consumers in a way that can immediately impact your business. Bonus: Worksheets to structure consumer insight into a "eautiful" brand strategy! Boot Camps are limited to 50 participants, so sign up now and receive the "PBA Salons and Day Spas Consumer Trend Report" FREE–a $299 value!