Facilitated by Peter Garzone
President, Professional Salon Services
The PBA Distributor Forum on Best Practices provided opportunities for distributors and beauty store operators of all sizes to interact with other distributors and to receive insight on how they run their businesses. The panel format provided some great advice and led the way to in-depth networking with many of the attending distributors joining the discussion.
During this two-hour meeting of the minds facilitated by Peter Garzone, PBA Distributor Leadership Council member, attendees heard from a panel of PBA Distributor members as they shared their own best practices, ideas and solutions with each other. Some of the topics discussed include how to educate salon owners about retail, how to attract the right staff members and how to maintain current staff.
Patty Schmucker, of Performance Brands, in particular invigorated the dialogue when she described how she educates salon owners and their staff about retail. Schmucker explained a business tool they created that implements planning, tracking, incentives and behavior reinforcement. This way, they can review the clients' strengths, focus on their weakness and then move on. "But remember," Schmucker explained, "you don't want to focus on the small things for too long or you lose sight of your business."
When asked how to attract the right staff members, Tom Conley, of Marshall Supply Co., explained that trying to find the right mix of people is key to a successful business and team. "You have to really look for them and take the time to find the right ones. But, the time you invest will pay off once you've found those passionate, intelligent, driven individuals who will be dedicated to their job and your company."
In keeping with this topic, one attendee asked how to inspire current staff displaying a decrease in performance. Conley further explained that it's a matter of challenging your staff to open new doors. "Whether it's finding new clients or selling new products, it will inspire them to take risks, discover new ideas and excel as a result."
Facilitated by Peter Garzone
President, Professional Salon Services
Max Wexler
- President, Beauty Craft
Louis Di Domenico
- Regional Sales Mgr, DePasquale Salon Systems
Patty Schmucker
- President, Performance Branding Services
Tom Conley
- Sales Manager, Marshall Supply Co.