City of Hope, an innovative biomedical research, treatment and educational institution, is dedicated to the prevention and cure of diabetes, cancer and other life–threatening diseases. Members of the National Professional Salon Industry come together in an annual campaign, joining an effort to raise funds for City of Hope. Proceeds from the campaign support research, treatment and education programs at City of Hope. The theme for this year's campaign is "Create Beauty. Inspire Hope." – as chosen by the Spirit of Life® honorees.
City of Hope Masquerade Dinner and Gala
Monday, July 20, 2009
6:30pm – 9:30pm
Venue: South Pacific Ballroom
Mandalay Bay Convention Center, Las Vegas
Tickets: Table of 10 $3,000; Individual seat: $300
The annual campaign culminates with the presentation of City of Hope's most prestigious honor – the Spirit of Life® Award – to an outstanding industry leader who has made a significant commitment to helping those in need. Spirit of Life® honorees are recognized for notable contributions to their community and their profession. In 2009, City of Hope is presenting Cheryl and Jim Markham, founders of PureOlogy, with the 2009 Spirit of Life® Award during a Masquerade Dinner and Gala to be held at Mandalay Bay Resort and Casino, July 20, 2009.
PBA is proud to support City of Hope. Every year the association holds a reception immediately before the Gala. Join PBA July 20, as it celebrates the 2009 City of Hope honorees. This elegant evening reception will allow industry executives a chance to catch up with old friends and meet new colleagues. A City of Hope ticket is required for entrance to the reception.
If you would like to get involved in the annual campaign, purchase tickets for the event or simply learn more about City of Hope visit www.cityofhope.org or contact Cynthia Savage at csavage@coh.org (800.272.2310).
Cheryl Markham has always recognized the importance of giving back to her community with true love and dedication. Cheryl was on the Board of IIDA and an active Interior Designer when she became involved with Orangewood Children Foundation and ChildHelp USA, which inspired her to explore other philanthropic opportunities. In 2006, while at PureOlogy and with its generous assistance, the Markhams created two cause marketing programs, the National Cosmetology Association (NCA) and the National Ovarian Cancer Coalition (NOCC). They lost a close friend to ovarian cancer in 1999 and have since become champions for the cause.
Jim Markham is well recognized for his talents as an innovative product developer and for building many successful companies in the professional beauty industry, including his most recent, PureOlogy, which he founded with Cheryl in 2000. A highly acclaimed businessman, Jim has received numerous accolades, including Ernst & Young's Entrepreneur of the Year. In 2007, he was the twelfth inductee into the NAHA Hall of Leaders for his lifelong achievements within the industry. Jim's background also includes manufacturing, distributing and, in the 1970s, hairstylist to celebrities Paul Newman, Robert Redford, Joanne Woodward and Frank Sinatra. As a stylist he was awarded the Olympic silver medal for the World Hairstyling Championships.