Check out the PBA Symposium website for all the details!
PBA Beauty Week, July 18-21, 2009, at the Mandalay Bay Resort and Convention Center in Las Vegas, is North America's largest, most inclusive beauty event, offering unlimited networking, education, and professional growth opportunities to all sectors of the beauty industry. This week of beauty features PBA Symposium, the North American Hairstyling Awards, the PBA Best Practice Club, City of Hope Spirit of Life® Masquerade Gala and Beacon, and is produced by PBA in cooperation with Cosmoprof North America.
If you are looking for beauty business education that can keep your business competitive in today's challenging economy, it's all about PBA's Symposium: Consumer Culture. This event is specially designed to offer upper-level business and salon-specific education, networking opportunities and powerful research on today's salon consumer. PBA Symposium is the must-attend educational event of 2009 for savvy beauty salon/spa owners and key staff, distributors, retail beauty store owners and managers, manufacturers and manufacturer reps.
Curious how PBA Symposium: Consumer Culture came about and what it's going to entail? Read on!
As part of the new PBA Symposium, PBA partnered with renowned research firm McMillan Doolittle to create a first-of-its-kind beauty industry research study, Business of Beauty: Maximize Your Profitability. The inspiration for making PBA Symposium an all-industry educational event came partially out of a universal desire among PBA members to measure the state of the industry and discover what works and what doesn't in the salon/spa retail environment and why. This kind of research isn't solely targeted to salons and spas or distributors and manufacturers, this study will impact the entire professional beauty industry. To understand the future of retail in beauty, the entire industry first has to understand the state of retail today and that starts with the beauty consumer.
The results of Business of Beauty: Maximize Your Profitability will be the cornerstone of PBA Symposium: Consumer Culture General Sessions. Some of the research areas include:
Understanding consumer spending habits
Comparing consumers' preferences for professional vs. store brand products
Where consumers are buying beauty products
Attend PBA Symposium for the official reveal!
The upper-level, all-industry access business education available at PBA Symposium is available nowhere else in the beauty industry. Broken into segments for the entire industry and sessions specifically for salon / spa owners, managers and key staff, the education at this year's Symposium covers everything:
Business of Beauty: Maximize Your Profitability research revealed
Learn what the salon channel can do to sell more beauty products
Listen to retail and industry experts as they explain how to see and understand the telltale clues to help you create the best possible experience for your client
Participate in spirited round-table discussions with industry icons and other salon professionals just like you
Discover how industry icons mastered the salon retail experience
Become Clue Conscious - how to assess your own business
Consumer Culture and Salon Culture know the shifts taking place with customers
Know your brand - Price, Prestige, Volume or Boutique
Understand the "No Compromise Leadership" style
Implement the 7 Powerful Branding Strategies to build your brand
Ultimate Spa Tour: Visit the largest spas in Las Vegas during this specially designed guided tour
Reinventing Space: How to visually stimulate consumer purchasing
*Additional cost
As part of PBA Beauty Week, PBA Symposium provides a priceless opportunity to connect with peers and industry professionals from every walk of beauty. The best networking opportunities can happen anywhere - during special networking breakouts, round tables, organized receptions, or even over a casual conversation on the casino floor. With so many events happening at once there are several way to connect, including.
The Cosmoprof North America Get Together Party
The 20th Annual North American Hairstyling Awards Reception and Ceremony
City of Hope Spirit of Life® Masquerade Dinner and Gala
PBA Member Lounge at the PBA Booth
PBA Symposium General Sessions and Receptions