Breakouts
Breakout 1 | Breakout 2 | Breakout 3 | Breakout 4 | Breakout 5 | Breakout 6
These smaller sessions, which are each available in two different time slots, take you deeper into topics that take up your time each business day. You and your staff will delve into marketing, finance, leadership and appointment booking and take home all the tools you need to run the perfect salon in no time!
On Sunday attend breakouts 1 and 2 (owners also have the option of attending breakout 3) and on Monday prepare for breakouts 4 and 5 (with owners again having the option to pick breakout 6). These sessions are seated on a first-come, first-served basis, so plan to arrive early.
Sunday Breakouts | 2:00pm-3:30pm AND 4:30pm-6:00pm
Monday Breakouts | 11:15am-12:45am AND 1:45pm-3:15pm
Sunday Breakouts
The Beauty of Marketing
Phil Fennel
Phil, owner of Experience the Salon, explores the four factors essential to effective salon/spa marketing. 1. Create a branding position that expresses-and delivers-compelling promises. 2. Learn to market your salon's service offering, staff and location to the appropriate audience. 3. Put together a marketing plan with key growth indicators that is specific to your stage of brand performance. 4. Develop strategies for the execution of marketing materials that will speak to your existing and potential clientele.
Sponsored by Profound Beauty
The Power of Booking
Bennie Pollard
What would our industry look like if every stylist were to book $1,000 or more a day? Separating design and labor allows you to deliver more services, provide better customer service, increase income, train the next generation of stylists and create amazing hair. Bennie, owner of salon Bennie & Friends and a two-time NAHA winner, walks you step-by-step through implementation of a power-booking schedule by training an apprentice staff. Take your salon to the top by learning the art of power booking!
Sponsored by BennieFactor Products
Finding the Capital to Grow Your Business
Melanie R. Sabelhaus
Melanie, former deputy administrator of the Small Business Administration, knows that quick access to capital can be one of the most difficult hurdles for small businesses looking to grow. When banks say no, knowing what other alternatives exist can alleviate the anxiety and distress that comes with being an owner. From conventional small-business loans to credit cards to micro-lending, this owners-only breakout session teaches you to make smart decisions about accessing capital to succeed in your salon business.
Sponsored by PBA's Government Affairs Prorgam
Monday Breakouts
Unleash Your Potential for Profit
Peter Mahoney
Wake up your financial awareness and tap into your potential to earn extraordinary profits! Peter, owner of several salons including The Head Shoppe and a cosmetology school, knows that the ability of a salon/spa to grow and be prosperous is tied directly to the owner's ability to operate with efficient business systems designed to promote profitability. Learn the top 10 reasons for salon failure, when to hire (and how to compensate) a salon manager, whether to renovate or expand, the top 10 must-have clauses in a profitable salon lease and more.
Sponsored by Redken
Developing Your Leaders Within
Sue Santsche & Julie Shepperly
How do you train managers and leaders? How do you determine leadership potential? Are you a good leader? Sue, owner of The Spa at Personal Choice, and Julie, Director of Education for STI, address these questions, which are at the heart of running a fast-growing, successful company. True leaders understand their "people potential" and provide an environment that nurtures their developmental needs. Find out how to increase your productivity and potential through the people you develop.
Sponsored by Salon Training
Government for Small Business
Panelists: Business liaisons from the IRS,
SBA and US Chamber of Commerce
Do you really understand which tax laws apply to your business? Are you responsible for workers comp for everyone in your salon? This panel brings together industry experts who can help provide no-nonsense answers to common questions about government rules and regulations affecting small businesses.
Sponsored by PBA's Government Affairs Prorgam