General Session

General Session brings together all attendees in one room for powerful keynote speakers. At Symposium 12, the industry's leading thinkers and successful salon/spa owners share proven profit-building insights that can be implemented immediately to help you make the most of your time.

Sunday, January 13, 2008

8:00am-9:15am	Opening Keynote: Dr. Jeffrey Magee
9:15am-10:00am	Keynote: Eric Fisher
10:45am-11:30am	Keynote: Robert Cromeans
11:30am-12:45pm	Member Celebration featuring Government Affairs

Monday, January 14, 2008

3:45pm-4:00pm	Industry Message: Van Council
4:00pm-4:15pm	Industry Message: James Morrison
4:00pm-5:10pm	Industry Panel
5:10pm-6:00pm	Closing Keynote: Jane Wurwand

Sunday General Sessions Includes All Attendees: Salons/Spas, Distribution Summit, Beacon

General Session Speakers

Steven Brooks
General Session Emcee

Steven Brooks is the founder and owner of DIVA Studios in Las Vegas, Nevada. He has served several terms on the PBA Salon/Spa Leadership Council. As emcee, Brooks will keep everyone on the fast track to timely success.

Dr. Jeffrey Magee
Time for Balance
Sunday | 8:00am-9:15am

We all seek to find-and must continually readjust-the balance between the work we love and the other things in life we value. Discover strategies for creating a sustainable, profitable business that doesn't require sacrificing your personal life. Plus, learn to create a healthy work environment that generates buzz to attract great employees!

Magee started his first sales/marketing firm at age 15 and sold it before college. At 24, a Fortune 500 company named him their top salesman in the nation. Today Magee writes the Leadership Column for the Business Journal newspapers and is the author of 21 books.

Eric Fisher
Time's Up
Sunday | 9:15am-10:00am

Eric Fisher, author, artist, long time owner of the Eric Fisher Salons, Cosmetic Café and Eric Fisher Academy, winner of the "Entrepreneur of the Year" by Global Salon Business Awards and NAHA winner, brings you the philosophy and best business practice ideas that have leveraged him as one of the true salon success stories. Eric will discuss real world philosophies and practices that will engage your thought process now. With the right philosophy and business model you can thrive while you are enjoying the ride. Explore the possibilities.

Robert Cromeans
Time for Innovation
Sunday | 10:45am-11:30am

Robert Cromeans, owner of Robert Cromeans Salons, brings his charming wit and proven business strategies to the Symposium stage. Few have achieved such international acclaim, and fewer still have worked so hard to share the keys to success with others. A salon owner, hairdresser, platform artist and industry legend, Robert always wraps his message of artistic innovation and contagious entrepreneurship in a package of encouragement: "If I can do it, you can too!"

Member Celebration
Host: Geno Stampora
Government Affairs Update: Sam Leyvas
Special Segment: Jeanine O'Neill-Blackwell
Sunday | 11:30am-12:45pm

Geno Stampora hosts this segment, which celebrates the achievements of PBA salon/spa owners. Geno, a world-class hairdresser and life-enhancement speaker, will also explore how you can reach your full potential and use overlooked and undiscovered resources that are there for the taking.

Sam Leyvas, PBA's Government Affairs Director, will share an update on PBA's advocacy program and what we all can do to help enhance the power, performance and perception of the professional beauty industry.

Jeanine O'Neill-Blackwell, founder of Inyu Training, will be presenting a special segment to introduce the Best Practice Club.

Van Council
Industry Message
Monday | 3:45pm-4:00pm

Van Council of Van Michael Salons and James Morrison of Toni & Guy Salons will be sharing their insights as hugely successful, multiple salon owners in this brief industry message before they join the Industry Panel.

James Morrison
Industry Message
Monday | 4:00pm-4:15pm

Industry Panel
Time to Share
Monday | 4:15pm-5:15pm

Learn from some of the brightest salon stars in the industry! Facilitated by Steven Brooks, the Industry Panel will include such famous salon owners and industry legends as Van Council, Robert Cromeans, James Morrison and Sandra Yu of the Rusk Artistic Team.

Jane Wurwand
Standing on the Shoulders of Giants
Monday | 5:15pm-5:55pm

Jane Wurwand, founder of The International Dermal Institute, will share 7 lessons every entrepreneur should know about starting and running their own company. By following the simple rules taught in this session, Wurwand now oversees an operation with distribution in 48 countries employing more than 900 "team members." In this dynamic and intimate presentation, Jane will talk about the giants she has learned from and the lessons they have taught her.