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This year’s Executive Summit, a two-part virtual series, was the perfect embodiment of its theme: The Road to Reinvention. Due to COVID-19, PBA had to do a bit of reinventing to successfully hold the event… and just like the rest of the beauty industry, we made the unthinkable work!
Attendees of the virtual series included top executives from some of the biggest names in beauty, such as L'Oreal, Henkel, Kao, SalonCentric, Moroccanoil, Wahl, Modern Salon, CosmoProf, Living Proof, JC Penney, Kenra, Sam Villa, Ulta Beauty, Zotos, and Green Circle Salons.
Needless to say, the beauty industry has gone through massive changes because of the COVID-19 pandemic. The Benchmarking Company has been gathering research since the beginning of the pandemic that shines a light on a variety of insights regarding the behavior of both consumers and beauty industry professionals.
Denise provided our attending industry leaders with a deep dive into topics like:
Each category contained numerous statistics that gave Executive Summit attendees an unparalleled level of insight into the industry and where it stands. More than ever, we are collectively in uncharted territory. Such in-depth, detailed information has never been so valuable.
On top of the wealth of data, Denise also helped to answer everyone’s question: Where do we go from here? By providing key takeaways from the surveys gathered, Denise described what changes can be implemented and provided guidance on where reinvention will be needed most to meet customer needs.
This year’s panel members shared valuable insights regarding consumer behavior in their respective fields, and why reinvention has become a necessity for stability and growth during the pandemic.
Something extra special that attendees witnessed was the panelists’ reactions, thoughts, and opinions regarding the extensive research that had been shared just before their session—it was their first time hearing those statistics, too.
The pandemic has thrown us all for a loop, and it’s okay to admit if you’re not quite sure what to do next. That’s why we highly encourage you to use the PBA Executive Summit to your advantage. Take the data and let it help guide your next steps. Get inspired by your fellow industry experts and create your own innovative version of success!
While we’ve only shared the basics of Part II with you here, trust us when we say it’ll be impossible to experience it in full without gaining new knowledge, ideas, and inspiration. It may be too late to catch it live, but you can still access Part II through October 30 by purchasing it online here. This will provide you with the full video recording of Part II, along with The Benchmarking Company’s report.
Be on the lookout for more info, available in spring 2021!
Can’t wait to see you there…in person!