FOR IMMEDIATE RELEASE
March 31, 2020 (Scottsdale, AZ) - The Professional Beauty Association, the largest and most inclusive membership association representing the professional beauty industry by connecting, educating, celebrating and fighting for the community it serves, has announced the creation of the PBA COVID-19 Relief Fund under its Disaster Relief Fund umbrella. The fund is designed to help support the licensed beauty professionals who have not been able to work and/or are experiencing financial hardships due to the COVID-19 outbreak. Funds distributed are intended to be used as emergency cash for short-term immediate needs such as food, bills, and supplies. The PBA is calling on salon industry suppliers, consumers, and the industry itself to participate in the tax-deductible fundraising efforts for this fund.
“These funds will help pay bills, put food on the table, buy supplies, and while not necessarily large in size, will be another important part of their financial support during this crisis,” shares PBA’s executive director Steve Sleeper. “Perhaps most importantly is that this fund signifies that the industry is rallying, uniting and doing whatever it can to support our own.”
The PBA COVID-19 Relief Fund is administered by the PBA Foundation, a 501(c)3 organization, and all donations are tax deductible. With a goal to raise over $2.5 million dollars, PBA is turning to the professional beauty community and beyond to help support this industry in need. PBA is aiming to raise funds as quickly as possible to help provide the needed relief to these individuals, as many states have government-directed salon, barber shop, spas, and nail salon closures.
“Donating to the PBA COVID-19 Relief Fund is a powerful and direct way for clients to support their favorite hairdresser; even donations of $1 or $5 can make a difference,” shares Sleeper. “The more we raise together, the more we can help the industry through this unprecedented time.”Numerous professional beauty brands have donated to the fund to date, including L’Oreal Professional Products Division, Living Proof, Kao, Sam Villa, Babe Hair Extensions, Fromm Beauty, L’ANZA, and other brands, such as Moroccanoil are raising funds with education and cause marketing efforts.
Please visit https://www.probeauty.org/pba-charities/covid-19-relief-fund to donate now and help us come together as an industry because we are all Connected by Passion. United by Beauty.
About the Professional Beauty Association (PBA)
We're the Professional Beauty Association. We believe in redefining what it means to be a beauty professional in today's world by connecting, understanding, educating, celebrating, and fighting for the community that we -- collectively -- stand for and serve, whether you're working behind the chair or running a beauty brand. We aim to make your job easier through providing news, resources, blueprints, advocacy, recognition, and community, so you can focus on the things you love, like creating and growing your business. We're in the trenches with you, and out there advocating for you; because we are all in this beautiful industry together -- connected by beauty, united by passion. For more information, please visit www.probeauty.org.