April 23, 2020 (Scottsdale, AZ) - The Professional Beauty Association (PBA), the largest and most inclusive membership association representing the professional beauty industry has helped connect, educate, celebrate and fight for the community it serves; one that has been devastated by the coronavirus pandemic, by raising over $1 million dollars for its COVID-19 Relief Fund, developing a comprehensive safety and success plan to guide salons back-to-work , kicking off new federal legislation to support the beauty industry, and introducing a new and exciting 2021 North American Hairstyling Awards (NAHA) entry plan to accommodate the current climate and embrace creativity.
PBA COVID-19 RELIEF FUND
Developed to help support the licensed beauty professionals who have not been able to work and/or are experiencing financial hardships due to the COVID-19 outbreak, the PBA COVID-19 Relief Fund has raised over $1MM to date, helping to support thousands of out-of-work beauty professionals with essentials. The industry has rallied to support this fund, with recent donors including Alterna, Joico, Kenra, mydentity, Pravana, Schwarzkopf, Sexyhair, Zotos, Amazon Professional Beauty, Bellami Hair, and more.
The PBA continues to call on industry suppliers, consumers, and the industry itself to participate in the tax-deductible fundraising efforts for this fund to help reach and exceed its $2.5MM goal.
The impact this fund has provided to date is priceless; a PBA member recently shared, “I love you guys like family. You helped me in my weakest moment. You gave me hope. You gave me strength.”
Funds are awarded on a daily and weekly basis, as available money comes in, and 100% of funds go directly back to these beauty professionals. As a non-profit 501(c)3 industry association, procuring additional tax-deductible donations for the COVID-19 Fund will enable the PBA to continue to assist more beauty professionals in need. Visit https://www.probeauty.org/pba-charities/covid-19-relief-fund to donate, see a full list of sponsors, and current campaigns supporting relief efforts.
BACK TO WORK PLAN
The PBA has developed a comprehensive plan for getting back to work safely, providing the following resources:
The PBA has been working hard to help ensure new federal legislation includes the beauty industry, who as a whole have been overlooked. Currently, the PBA is actively lobbying for a federal extension of the Section 45B FICA tax tip credit as part of the stimulus package to efficiently provide an immediate cash infusion for salon, spa and barbershop employers. Additionally, the PBA is staying closely connected with all legislation, as well as local states, to ensure consistent information exchange that it can then pass along to the industry, accordingly. For more information, please visit: https://www.probeauty.org/membershipresources/coronavirus.
In response to the world’s coronavirus pandemic, PBA has revamped this year’s North American Hairstyling Awards (NAHA) entry process to spark creativity and inclusivity. Entries open on June 11th, 2020 and close on October 2nd, which is an extended time frame to accommodate current federal and local Stay Home orders. For detailed information on these updates, please visit https://www.probeauty.org/events-programs/naha. Adjustments include:
We're the Professional Beauty Association. We believe in redefining what it means to be a beauty professional in today's world by connecting, understanding, educating, celebrating, and fighting for the community that we -- collectively -- stand for and serve, whether you're working behind the chair or running a beauty brand. We aim to make your job easier through providing news, resources, blueprints, advocacy, recognition, and community, so you can focus on the things you love, like creating and growing your business. We're in the trenches with you, and out there advocating for you; because we are all in this beautiful industry together -- connected by beauty, united by passion. For more information, please visit www.probeauty.org.