Fractured Not Broken

Join the Fractured Not Broken Virtual Fundraiser presented by Wella on July 12 LIVE on Facebook and witness amazing artisty and education - all to benefit the PBA COVID-19 Relief Fund and the Loveland Foundation.

Thirteen amazing artists will go live on the Wella Education Facebook page to show you incredible techniques and skills. Tune in, donate and help to promote new ways of thinking, connecting and creating.

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PBA COVID-19 Relief Fund & The Loveland Foundation

The Fractured Not Broken Virtual Fundraiser proceeds will benefit the PBA Foundation & The Loveland Foundation.

The PBA COVID-19 Relief Fund is a program of the PBA Foundation, a 501(c)(3) charitable organization. The PBA COVID-19 Relief Fund benefits beauty professionals who have been impact by the coronavirus pandemic.

The Loveland Foundation was established in 2018 by Rachel Cargle in response to her widely successful birthday wish fundraiser, Therapy for Black Women and Girls. Her enthusiastic social media community raised over $250,000, which made it possible for Black women and girls nationally to receive therapy support. Black women and girls deserve access to healing, and that healing will impact generations.

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Fractured Not Broken

Virtual Fundraising Event

Join us in building a stronger, more united industry by donating & attending the Fractured Not Broken Virtual Fundraiser. On July 12, you can join Wella Education's live stream on Facebook to witness artistry and education — all to raise funds and awareness for two incredible organizations. As a company, Wella is donating $300,000 to get us started. Half will benefit the PBA COVID-19 Relief Fund, and half will benefit The Loveland Foundation.