INDUSTRY ICON TO LEAD THE LAUNCH OF EXO-GROW, A REVOLUTIONARY NEW HAIRCARE COLLECTION
DermapenWorld, the #1 global leader in microneedling technology, proudly announces the appointment of Tracey Hughes as the General Manager for its global Haircare Division leading the EXO-GROW Brand.
With a presence in over 80 countries, Dermapenworld continues to set new standards in skincare innovation, and now, under Hughes’ leadership, is poised to disrupt the haircare industry with the launch of DP Dermaceuticals EXO-GROW™ Collection—a groundbreaking range designed to revolutionise scalp health and hair restoration.
A visionary leader and award-winning industry icon, Tracey Hughes brings decades of expertise in hairdressing, business strategy, education, and brand leadership. Recognised globally for her impact on the hair and beauty industries, she has captivated over 500,000 Salon Professionals worldwide and empowered stylists through transformational education.
Tracey Hughes has proudly earned numerous accolades, including induction into the Hall of Fame, eight Educator of the Year titles, and countless hairdressing awards. Radiating energy and resilience, she is a natural at unlocking potential and inspiring greatness—her impact is undeniable.
“Tracey’s leadership, innovation, and deep industry insight make her theperfect choice to spearhead DermapenWorld’s expansion into haircare,” said CEO, Stene Marshall, DermapenWorld. “Her expertise, skills and knowledge willbe invaluable in introducing EXO-GROW to the world and setting a newbenchmark for hair loss and scalp health.”
Hughes’ appointment signals a bold new era for DermapenWorld as it leverages cutting-edge microneedling science to address hair loss and scalp rejuvenation with EXO-GROW. The range will combine advanced growth factors, exosomes, and proven regenerative technology to deliver unparalleled results for consumers and professionals alike.
“I am honored to take on this role. DermapenWorld’s legacy of innovation isunmatched,” said Tracey Hughes. “EXO-GROW will redefine the way weapproach haircare, and I am excited to lead this launch and bring real solutionsto those struggling with hair concerns worldwide. I’m also thrilled to be part ofsuch an exceptional company—proudly Australian and privately held—led bythe most heartwarming and intelligent couple, Stene and Corri Marshall.”
ABOUT TRACEY HUGHES
A globally respected hair industry icon, educator, and business leader, Tracey Hughes has built a distinguished career spanning hairdressing, education, corporate leadership, and brand development.
She was the founder and owner of Mieka Hairdressing, a multi-award-winning salon brand that achieved 10 Salon of the Year titles, before transitioning into serving as Global Education Director, VP of Global Education and General Manager for leading brands. From humble beginnings to a standout career in business, Tracey leaves no stone unturned to bolster her experience.
Through mentoring thousands through her education, keynote speaking and business strategy expertise, Tracey has transformed industry standards.
Inducted into the Australian Hair Industry Awards Hall of Fame, she has won multiple Hairdresser and Educator of the Year titles and influenced millions worldwide. Now, as Global General Manager Haircare for DermapenWorld, she brings her unparalleled expertise and inspiring leadership to launch EXO-GROW, setting a new benchmark in scalp and hair restoration.
ABOUT DERMAPENWORLD
Founded by Stene Marshall in 2010, DermapenWorld™ invented the first ever automated microneedling treatment, delivering the gold standard in skin rejuvenation.
DermapenWorld is the global leader in microneedling technology, revolutionizing the aesthetics and medical skincare industries with its cutting-edge devices and skin rejuvenation solutions. As the pioneer of automated microneedling, the company has set the industry standard for advanced skin and scalp treatments, with a presence in 80+ countries worldwide.
Founded on innovation and scientific excellence, DermapenWorld continues to push boundaries with state-of-the-art skincare and hair restoration solutions, empowering professionals and consumers alike. The company’s latest innovation, EXO-GROW, integrates advanced growth factors and exosome technology to redefine scalp and hair health, further solidifyingDermapenWorld’s reputation as a trailblazer in regenerative aesthetics.
