Executive Summit - THE ROAD TO REINVENTION

Executive Summit 2020

The Beauty of Reinvention

The most successful companies, brands, and individuals make reinvention part of their business strategies – and in 2020, driving purposeful transformation is more important than ever. Join the Professional Beauty Association, beauty industry thought leaders and top executives digitally to explore the art of reinvention and dive into innovation and consumer trends to secure a strong future for your business and career.

WEDNESDAY, OCTOBER 7, 2020
11am PST/2pm EST

Missed part one? Watch it here On Demand through October 7, 2020 and receive a signed copy of Josh Linkner's book, "The Road to Reinvention: How to Drive Disruption and Accelerate Transformation" with your registration!

$175 PBA Member | $225 Regular

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CONSUMER TREND INSIGHTS

Behaviors in Beauty

Wednesday, October 7, 2020
11am PST/2pm EST
Runs approximately two hours

Denise Herich
Co-Founder and Managing Partner, The Benchmarking Company

Driving purposeful transformation demands an ongoing process of discovery and understanding. In part two of the PBA Executive Summit Beauty of Reinvention, Denise Herich, Co-Founder and Managing Partner of The Benchmarking Company provides actionable consumer and salon professional research and insights.

Denise Herich

Industry Insight Panel

Coupled with a panel discussion featuring a cross-section of beauty industry leaders focused on consumer behavior, we will discover how they are leveraging insights and consumer behavior to re-invent their businesses for future growth.

Yene Damtew

Aesthetics Salon, Salon Owner

Bertrand Fontaine

President at SalonCentric - A Division of L'Oreal USA

Stefan Mund

Regional Head Henkel Beauty Care Professional North America at Henkel

Christina Russell

CEO, Sola Salon Studios & The Woodhouse Day Spas

THE ROAD TO REINVENTION

How inventive thinking can drive success in turbulent times

Missed part one? Watch it here On Demand through October 7, 2020 with your registration.
Wednesday, September 2, 2020

Josh Linkner
Keynote Speaker

The most successful companies, brands, and individuals make reinvention part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and The Road to Reinvention lays out a systematic approach for continually challenging and reinventing yourself and your business.

Five-time tech entrepreneur and New York Times bestselling author Josh Linkner delivers a systematic approach for accelerating transformation and driving productive reinvention.

Change is inevitable. You need to decide: Will you drive that change, or be driven away by it? Will you disrupt or be disrupted? By choosing to deliberately re-imagine your own status quo, you can secure a strong future for both your company and career.

Kecia Steelman

Kecia Steelman
Chief Store Operations Officer, President of International Ulta Beauty

How is Ulta Beauty reinventing, adapting and innovating during a pandemic? Hear from Kecia Steelman, Chief Store Operations Officer, President of International at Ulta Beauty on how they are driving transformation for growth.

PRICING

PBA Member
$175

Regular
$225

Pricing includes:

Access to the digital platform for part II, where you can interact with the speakers and other attendees
Access to Josh's presentation on demand through October 7, 2020
A signed copy of Josh Linkner's book, "The Road to Reinvention: How to Drive Disruption and Accelerate Transformation"
A PDF download of The Benchmarking Company report
Access to The Benchmarking Company and Industry Panel presentations on demand through Oct 30, 2020

Register Now

PBA Members Save Up to 50% off Event Admission!

With perks like industry event discounts, business building tools and resource access, the Professional Beauty Association is the place where you belong.

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