The PBA Executive Summit is where manufacturers, distributors, salon & spa owners and industry leaders come together to connect and collaborate; utilizing consumer and salon insights, forecasting and visionary thought to unite, inspire, create change, and spark innovation.
With the evolution in consumer behavior, we have seen a seismic shift in how businesses need to operate. Navigating the new world of beauty requires agility, an understanding of convergent channels, a focus on cross-industry collaboration, and leaders that fuel cultures to champion innovation.
Accelerated change driven by exponential growth in technology has dramatically reduced the lifespan of products, services, and traditional business models. In this new reality, we must shift our focus to two critical elements: culture and capacity.
Waves of digital transformation and exponentially growing technological capability will demand continuous expansion of capacity. Attend this session to understand why companies that endure and thrive will be those that can clearly articulate and nurture their culture while continuously expanding their capacity.
Today’s leaders must reassess how digital technologies, evolving behaviors and expectations, and innovative leadership and operating
models can lead to the creation of new market value. Otherwise, executives will get stuck in a finite cycle of trying to succeed in a digital economy with a pre-digital value proposition.
In this session, you will learn the difference between digitization and digital transformation and understand how to empower collaboration and change to unlock new opportunities.
The beauty industry continues to deliver on the promise to bring joy by making people look beautiful and feel confident about themselves. Through her industry expertise
and data-driven insights, Larissa Jensen, Vice President, and Beauty Industry Advisor will couple NPD’s beauty point-of-sale results for brick-and-mortar and e-commerce, with NPD’s coverage of 20 other industries, to explore the retail forces
and consumer behavior shifts shaping the U.S. beauty industry. She will take a deep dive into the state of the hair care market, and address shifts in shopping behavior and usage across the makeup, skincare, and fragrance categories.
Wednesday, November 16th
5:30 – 7:00 p.m. – Registration and Opening Reception
Thursday, November 17th
9:00 – Breakfast
10:00 – Welcome
1:00 – 2:15 p.m. – Lunch
4:15 – Closing Remarks
4:30 – 6:00 p.m. – Closing Reception
Full agenda available in late October.
The evolution of the salon and spa is now. Do you offer a client-driven culture, deliver a consistent and sustainable experience, and lead with a future-focused educational mindset?
This panel of salon/spa experts will dive into how they have created educational environments, rich and inclusive cultures, sustainable salon solutions, and consistency, to deliver a guest experience that creates raving fans.
Join us for this insightful "let's get real about retail" panel discussion hosted by Hairbrained CEO Gordon Miller. This panel will focus on the renewed need for salon pros, manufacturers, and distributors to understand WHY retailing remains highly relevant—both in the salon and online through the salon—in spite of a quickly changing world.
The traditional distribution model is changing. Channels are converging and collaboration with industry partners is more important than ever. As leaders, we need to innovate, drive change, and operate with a future mindset.
In this session, we look through the lens of the distributor on how digital tools can make our teams stronger, the customer experience more personal, how collaboration and insights can inform decision making, and how to help our salons and stylists to embrace change.
Exclusive rates for PBA Executive Summit attendees
Please complete your Executive Summit event registration by September 16,, 2022 or your hotel reservation may be canceled.