Executive Summit
November 17–18, 2025
Arizona Biltmore | Phoenix, AZ
$899 for PBA Visionary, Business and Salon & Spa Members
If you’re unable to register, please contact Marissa at marissa@probeauty.org for assistance.
IGNITE YOUR IMPACT
The 2025 Executive Summit centers on a bold call to action: for visionary leaders to break boundaries, spark transformation, and lead with purpose. This theme champions forward-thinking leadership, personal growth, and creative resilience as catalysts for meaningful, industry-wide impact.
2025 KEYNOTE
SPEAKERS
From elevating communication mastery to unlocking self-awareness and leveraging AI for leadership clarity, this year’s keynote speakers deliver powerful, future-focused insights. Together, they reflect a modern leadership trend: the most successful leaders aren’t just strategically sharp—they’re deeply self-aware, emotionally intelligent, and grounded in intentional, human-centered leadership. The 2025 Executive Summit delivers thought-provoking insights and meaningful opportunities to connect with industry leaders.
KEYNOTE SPEAKERS
EVY POUMPOURAS
As a former U.S. Secret Service special agent and elite interrogator, she’s operated in the highest-stakes environments—protecting presidents, leading criminal investigations, and performing undercover work with calm, clarity, and control. In her keynote, “Commanding Presence,” Evy Poumpouras shares how to lead with clarity, confidence, and control—arming you with emotional discipline, powerful communication strategies, and the inner intelligence to elevate your leadership impact.
STEF FOX
In her hands-on workshop, “The Executive Edge,” Stef Fox—AI strategist for beauty brands—guides attendees in building a custom GPT-powered mindset coach to sharpen clarity, boost resilience, and lead with focus. Walk away with a functional AI tool, proven prompts, and a modern approach to leadership development rooted in wellness and retention.
DR. TASHA EURICH
A renowned organizational psychologist, researcher, and New York Times bestselling author, Dr. Eurich has spent two decades helping high-performing professionals uncover the truth about self-awareness—and why it’s the meta-skill of the 21st century. Her topic, “The Power of Insight: How Self-Awareness Helps Us Succeed,” will equip you with research-backed strategies to understand how others truly see you, build authenticity and emotional intelligence, uncover blind spots, and seek honest feedback without fear.
ELEVATED CONNECTIONS.
Enhance your Executive Summit experience with a high-value networking add-on—created to help you build deeper relationships with fellow leaders.
History & Wine Tour
$159 PER PERSON | MON, NOV 17 | 11AM–4PM
Take a step back in time while making meaningful connections with fellow Executive Summit attendees during this custom history tour of the iconic Arizona Biltmore. Led by expert historians, guests will explore hidden rooms and legendary spaces—including the Mystery Room, Catalina Pool, and Gold Room—while enjoying wine tastings, curated bites, and refreshing beverages along the way. This unique experience blends networking, storytelling, and relaxation in a way only the Biltmore can offer. Spots are limited! Reserve your spot before we sell out!
PROGRAM AGENDA
Monday, November 17th
11:00 AM – 4:00 PM: Arizona Biltmore History & Wine Tour
5:00 PM – 7:00 PM: Welcome Reception
Tuesday, November 18th
8:00 AM – 9:00 AM: Breakfast
9:00 AM – 9:30 AM: General Session
9:30 AM – 10:30 AM: Keynote Speaker: Evy Poumpouras
10:35 AM – 11:15 PM: Networking Break
11:15 AM – 12:15 PM: Insight Circles
12:15 PM – 1:45 PM: Lunch
1:45 PM – 2:00 PM: Welcome Back
2:00 PM – 3:00 PM: Keynote Speaker: Dr. Tasha Eurich
3:00 PM – 4:00 PM: Industry Speaker: Stef Fox
4:00 PM – 6:00 PM: Closing Reception
ARIZONA BILTMORE
Secure your room at this beautiful 4-star hotel in Phoenix, Arizona. The Arizona Biltmore has been a favorite vacation retreat to US Presidents and movie stars since 1929, while also being one of the few hotels designed by legendary American architect, Frank Lloyd Wright.
PBA Room Rate: $369/night plus taxes*
*Hotel reservations must accompany a PBA Executive Summit ticket reservation. Any hotel room reservations without a corresponding ticket reservation will be canceled.
THANK YOU TO OUR SPONSORS
NOT A PBA
MEMBER?
The Executive Summit is an exclusive opportunity available to active PBA Business, Visionary, and
Salon/Spa Members.
As the association that serves the entire professional beauty industry, PBA creates space for connection, insight, and progress—at events like this and beyond.
BECOME A
SPONSOR
The PBA Executive Summit is attended by top manufacturers, distributors, salon & spa owners, and industry leaders. The summit is a mix of networking and future-focused content designed to unite and move our industry forward. Contact us to learn more!