Professional Beauty Association
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EXECUTIVE SUMMIT 2023

The Next Normal: Revolutionizing In Beauty

Stay ahead of change and discover how to revolutionize within the dynamic beauty industry, embracing its ever-changing landscape.
Explore strategies to stay up to date with trends and successfully adapt to the evolving wants and needs of consumers.

November 13-14, 2023 | Arizona Biltmore, Phoenix, AZ

EARLY BIRD PRICE THROUGH JUNE 30TH:
$829 FOR MEMBERS | $1429 FOR NON-MEMBERS

PRICE BEGINNING JULY 1ST:
$899 FOR MEMBERS | $1499 FOR NON-MEMBERS

Don't miss your chance to be part of an unforgettable experience at one of the most highly anticipated events in our industry.
Tickets traditionally fly off the shelves; register early to secure your spot before they sell out!




Executive Summit 2023 Overview


Keynote Speakers

heather_mcgowan

Crystal Washington
Futurist | Technology Strategist | Author
Topic: Harness Generative AI like ChatGPT for Enhanced Performance

The future of generative artificial intelligence is here, and you don't have to look far to see it. Technologies like ChatGPT are quickly becoming the most effective and efficient way for busy business professionals to increase profits and productivity. But if you're not using it, your competitors certainly will. In this keynote, Crystal Washington will share her insights on how you can use this cutting-edge technology to drive performance and take business to the next level.


Topic: Tressed to Impress: The New Face of Beauty Marketing

Seize your opportunity to meet global trends leader Daniel Levine and gain exclusive access to the newest developments in consumer behavior and lifestyle marketing. Delve into trends driving the rapidly evolving beautyscape. Get insider knowledge on what's next in social and search and discover how to harness the power of generative AI marketing tools to transform your reach. Learn how top brands in other industries are successfully unlocking these secrets to attract the same type of customers as yours.

heather_mcgowan

Daniel Levine
Executive Director, Avant-Guide Institute


Program Agenda


Monday, November 13th

8:00 AM - 2:00 PM: Golf Tournament followed by lunch & awards (optional)

1:00 PM - 4:30 PM: Wine & History Tour (optional)

5:00 PM - 7:00 PM: Registration & Welcome Reception

Tuesday, November 14th

8:30 AM - 9:30 AM: Breakfast

9:30 AM - 12:30 PM: General Sessions

12:30 PM - 1:45 PM: Lunch

1:45 PM - 4:30 PM: General Sessions

4:30 PM - 6:00 PM: Closing Reception

More details to come; stay tuned!



Make the most of your Executive Summit experience.
Join us on the golf course or for a history & wine tour.

Golf tournament: $199/person | Wine & history tour: $149/person*

*limited space - book early to reserve your spot!

Join us for PBA's first golf tournament
on the beautiful Biltmore course!



November 13th | 8:00 AM - 2:00 PM

Teams of 4. Registrations are per person, however, you can indicate preferred teammates closer to the event. The tournament concludes with lunch and awards.

Book your Golf Tournament experience when you buy your ticket!

Quench your knowledge and your thirst with the
Biltmore Wine & History Tour!



November 13th | 1:00 - 4:30 PM

Enjoy a guided tour of the historic property built by legendary architect, Frank Lloyd Wright, along while tasting a great selection of wine and snacks along the journey.

Book your Wine & History Tour experience when you buy your ticket!

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The PBA Executive Summit is where manufacturers, distributors, salon & spa owners and industry leaders come together to connect and collaborate; utilizing consumer and salon insights, forecasting and visionary thought to unite, inspire, create change, and spark innovation.

REGISTER FOR EXECUTIVE SUMMIT



Interested in sponsoring Executive Summit 2023?

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Past attendees

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SAVE ON REGISTRATION WITH A PBA BUSINESS MEMBERSHIP!

Plus, get tools to help grow your business - exclusive research and reports, business blueprints, and more. Your membership also empowers us to advocate for our industry.

JOIN NOW