Premiere (formerly ISSE)
Claim your PBA member discount by entering the code found in PBA member emails or when you log in to probeauty.org—code listed under My Benefits. Need assistance? Contact us at PremiereCustomerService@informa.com.
Not yet a PBA member? Become a member today to access valuable business resources and educational opportunities.
ANAHEIM
Premiere Anaheim returns for its third year as the ultimate West Coast event for beauty professionals. Connect with leading global brands, gain hands-on education, shop exclusive products, and stay ahead of the latest trends shaping the industry.
February 23 – 24, 2025 | Anaheim, CA
ORLANDO
Premiere Orlando is the nation’s largest beauty show, showcasing the best of the industry. Dive into the latest hair color trends, cutting-edge techniques, high-fashion nail art, bold barber designs, sought-after spa procedures, and so much more!
May 31 – June 2, 2025 | Orlando, FL
*Registration open soon!
COLUMBUS
Premiere Columbus is the go-to tradeshow for beauty professionals, connecting licensed experts with top manufacturers and distributors of hair, nail, and skincare products. Discover new techniques, trends, and products through inspiring, skill-elevating classes.
September 14 – 15, 2025 | Columbus, OH
*Registration open soon!
SAN ANTONIO
Premiere Shows is growing! The nation’s leading beauty event network is coming to Texas with Premiere San Antonio. Beauty professionals are invited to connect with top global brands, gain hands-on education, shop exclusive products, and stay ahead of industry trends. Exhibitors will engage with decision-makers across the beauty community on a dynamic show floor built for learning, buying, and networking.
September 28 – 29, 2025 | San Antonio, TX
*Registration open soon!
Learn more about Premiere: Professional Beauty + Barber Shows & Education Events
The Professional Beauty Association, Informa Markets, and BolognaFiere have announced a partnership to create and produce beauty shows across the United States. This joint venture will include the Premiere Beauty portfolio in Anaheim, Orlando, San Antonio, and Columbus, Cosmoprof North America in Vegas and Miami. As a part of the new joint venture, ISSE Long Beach will now evolve to be a part of the Premiere Beauty expansion in Anaheim.
You can learn more about the new Premiere Anaheim (formerly ISSE) show here.
PBA will continue our focus on industry education through other PBA opportunities that enable beauty pros to connect, learn, and grow. This includes our signature events – Executive Summit, Beacon, and NAHA.
We look forward to working with you as we elevate, unite, and serve the industry together.
Exhibit inquiries for Premiere Anaheim should be directed to:
Domestic – sales@premiereshows.com or 800-335-7469
Contact for Inquiries
PBA will continue our focus on industry education through other PBA opportunities that enable beauty pros to connect, learn, and grow. This includes our signature events – Executive Summit, Beacon and NAHA. We look forward to working with you as we elevate, unite and serve the industry together. Exhibit inquiries for Premiere Anaheim should be directed to 800-335-7469.