Written by PBA Visionary Member Beauty Industry Group
In the rapidly evolving world of professional beauty, hair extensions have become one of the most sought-after services by clients of all ages, textures, and lifestyles. As demand rises for fuller, thicker, and longer hair, stylists and salon owners are turning to trusted partners who can provide the quality, education, and innovation needed to meet these expectations.
That’s where Beauty Industry Group (BIG) stands out. With a diverse portfolio of brands, a multi-channel distribution model, and a focus on ethical sourcing, BIG has solidified its place as a global leader in the professional hair extensions space.
The Category is Evolving—and BIG Is Leading the Way
As more consumers look to enhance their natural beauty with hair extensions, the category is entering a new phase of mainstream adoption.
It’s a concept Robert Schaeffler, CEO of Beauty Industry Group, agrees with. “The hair extensions category sits at an inflection point and is poised for accelerated growth as consumers across all demographics are increasingly seeking out extensions for fuller, thicker, and longer hair to supplement their everyday lives.”
This trend has inspired BIG to double down on what it does best: offering a comprehensive, stylist-first platform that delivers quality, performance, and ethical integrity at every step of the client journey.
A Platform Built for the Professional
Beauty Industry Group was founded in 2004 with a clear mission: to elevate the hair extension experience through high-quality products, ethical sourcing, and professional empowerment. Today, the company supports stylists in over 40 countries, offering solutions that meet the unique needs of both salon professionals and their clients.
What makes BIG different is its multi-faceted approach:
- A carefully curated portfolio of leading brands across all major extension methods
- Professional education and certification programs delivered nationwide
- Advanced tools and training to support stylist growth
- Scalable distribution through e-commerce, direct-to-stylist, and salon channels
BIG doesn’t just sell products—it supports a full ecosystem for stylist success.
A Diverse Portfolio of Industry-Leading Brands
Beauty Industry Group manages one of the most extensive brand portfolios in the industry, each tailored to meet the needs of specific audiences. From luxury, high-volume salons to independent professionals and direct-to-consumer clients, BIG’s brands are built to serve every type of extension business.
Here’s a closer look at just a few of BIG’s signature brands:
- BELLAMI: Premium, ethically sourced extensions known for luxury, trend-forward appeal, and stylist empowerment
- Babe: Professional-only line offering top-tier, ethically sourced hair with a focus on education and ease of use
- Beauty Works: Globally recognized brand with award-winning products trusted by leading stylists and influencers
- Zala: A Gen Z-favorite delivering affordable, on-trend 100% Remy human hair extensions for bold, creative self-expression
- Luxy: Consciously crafted, sustainable clip-ins and thinning solutions supporting holistic beauty lifestyles
- Hairtalk: Technology-driven tape-in systems trusted by professionals in over 40 countries
- Hotheads, Donna Bella, HALOCOUTURE, Glam Seamless, Hidden Crown, and more: Additional brands offering a wide range of methods, textures, and tools for every hair type and styling need
This brand diversity allows stylists to select the right product for each client, without compromising on quality or consistency.
Prioritizing Ethical Sourcing and Sustainability
BIG’s leadership extends beyond product innovation. The company has embedded ethical sourcing and sustainability into every level of its supply chain. As hair extensions are derived from human hair, responsible sourcing is not just a value—it’s a necessity.
BIG’s efforts include:
- Implementing traceable tracking systems to verify origin and ensure transparency
- Partnering with suppliers who comply with strict human rights standards
- Signing the United Nations Global Compact Pledge, aligning with international labor and environmental guidelines
- Increasing the use of recyclable and eco-friendly packaging across its product lines
With these practices, BIG empowers stylists and consumers alike to make beauty choices that reflect their values.
Raising the Bar on Quality Assurance
Hair extensions are a tactile, transformative product—quality is non-negotiable. BIG enforces stringent quality control measures to ensure each product meets its high standard:
- Adherence to U.S. and global regulatory guidelines
- In-house and third-party inspections throughout the production process
- A dedicated quality assurance team focused on consistency, safety, and long-term wearability
- Supplier education to exceed BIG’s Supplier Code of Conduct requirements
- For stylists, this translates into products that deliver consistent results—every time.
Education, Training, and Stylist Support
One of the most significant differentiators of BIG’s approach is its investment in professional development. Recognizing a long-standing gap in cosmetology education around extensions, BIG launched the first hair extension curriculum with a major beauty school in 2019.
Today, BIG continues to offer:
- Online and in-person certification courses for all major installation methods
- Hands-on events, workshops, and seminars across the U.S.
- On-demand training resources, styling tips, and business-building content
- Brand-specific educator programs and national networks of trainers
BIG’s commitment to education ensures that stylists not only have access to great products but also the skills and confidence to use them successfully.
A Customer-First Approach to Innovation
In a category driven by personal transformation, BIG understands the emotional and creative impact of extensions. That’s why the company has invested heavily in customer experience, including:
- Predictive analytics and market insights to anticipate stylist and client needs
- Color matching tools and personalized product recommendations
- Human-centered customer service rooted in empathy and responsiveness
- Continuous updates to packaging, user experience, and product performance based on stylist feedback
With innovation that’s guided by real-world use, BIG continues to deliver premium solutions that meet the evolving demands of professionals and their clients.
The Global Standard for Hair Extensions
With more than 500 employees worldwide and a presence in 40+ countries, Beauty Industry Group has earned its reputation as a global leader in hair extensions. But its real strength lies in its ability to maintain a human-first approach in everything it does—supporting stylists, empowering consumers, and creating beauty solutions that reflect authenticity and care.
For salon professionals looking to elevate their services with ethically sourced, high-performance products and dedicated support, BIG offers a clear path forward.
Explore the BIG family of brands and learn how to take your extension business to the next level!
