Wednesday 15th October 2025
Dublin, Ireland
Phorest, a global leader in salon, clinic, and spa software, has released a new ebook, “Better Marketing, Together: How Partnerships Are Reshaping Salon & Spa Marketing.” The ebook is designed to help salon, spa, and clinic owners better understand the benefits of partnership marketing, and how they can implement it in their own businesses.

The ebook also introduces Phorest’s newest solution, On Behalf Marketing (OBM). OBM is a Phorest’s fully-managed, co-branded marketing solution designed to help businesses attract new clients, boost revenue, and streamline their marketing operations- all without adding extra work for their teams. Packed full of real-life examples and actionable tips, the ebook simplifies partnership marketing while also sharing actionable tips.
“Our goal with this ebook was to show that partnership marketing doesn’t have to be complicated,” says Avril Kealy, Global Partnerships Content Manager at Phorest. “We’ve done extensive research on how business owners can turn collaborations into real results- whether that’s through partnerships they run independently, or through our free OBM solution here at Phorest.”
The ebook covers how to identify ideal brand partners, create campaigns that resonate with clients, and implement marketing strategies that deliver measurable results, while also explaining how Phorest’s OBM solution works. The ebook is available to download for free to anyone interested.
Download the free ebook here: 
https://www.phorest.com/resources/better-marketing-together/?utm_source=pressrelease&utm_medium=octoberpr&utm_id=inbound25
About Phorest Software

Phorest is a fast-growing technology company and dedicated partner for salons and medspas. Seamlessly integrating appointment management with marketing, reporting, and payments, Phorest is an all-in-one solution designed to create exceptional client experiences at scale, foster a thriving team culture, and achieve industry-leading growth.
Founded in Ireland in 2003, Phorest is trusted by over 11,000 businesses across North America, Europe, the UK, and Australia. What sets Phorest apart is its deep industry roots. The team, shaped by former salon and medspa professionals, places collaboration with business owners at the heart of the development process. This partnership shapes innovative tools tailored to the real-world opportunities and challenges of running a salon or medspa.
Beyond the product, Phorest invests in the success of every business it serves, offering unmatched, personal support. The global Phorest community also has access to expert-led education, exclusive events, and data-driven insights that give owners a competitive edge.
#TogetherWeGrow



