About Premiere Shows
In partnership with PBA, Premiere supports licensed professionals, students, educators, and brands through immersive, education-first experiences across hair, barber, spa & wellness, and nails.
Premiere is not just a show. It is where skill meets opportunity, where education builds confidence, and where professionals at every stage come together to learn, connect, and keep moving forward.
PBA Member Benefit
PBA Members receive exclusive savings on Premiere event registration, helping make continued education and industry access easier to pursue and more accessible.
VALUE FOR BEAUTY PROFESSIONALS
Education That Elevates
Expert-led education designed to sharpen skills, expand knowledge, and support long-term career growth.
Not Just a Show
An immersive, community-driven experience that goes beyond a traditional trade show to spark inspiration, connection, and momentum.
Growth, Opportunity, and Confidence
From discovering new brands and tools to building professional identity and business skills, Premiere helps professionals leave feeling more confident in their craft and excited about what’s next.
PREMIERE EVENTS | 2026
Premiere Shows host a national network of events, each with its own regional personality while delivering the same education-first, not-just-a-show experience.
ORLANDO
Premiere Orlando is the industry’s largest and most iconic professional beauty event, bringing the entire industry together for unmatched education, inspiration, and discovery.
With the most extensive education lineup and the largest show floor in professional beauty, Premiere Orlando offers an all-access experience where professionals can see it, shop it, and experience it all in one place.
May 30–June 1, 2026 | Orange County Convention Center | Orlando, FL
SAN ANTONIO
Premiere San Antonio is a fast-growing, community-driven event built for ambitious professionals actively shaping their careers.
With a strong focus on education, discovery, and connection, this event creates a welcoming environment where learning fuels growth and confidence turns into momentum.
August 30–31, 2026 | Henry B. González Convention Center | San Antonio, TX
COLUMBUS
Premiere Columbus offers an intimate, education-forward experience designed for deeper learning and more meaningful connections.
With an emphasis on CE-driven education and focused networking, Premiere Columbus attracts a highly engaged audience and creates space for genuine relationship-building between professionals and brands.
October 11–12, 2026 | Greater Columbus Convention Center | Columbus, OH
ANAHEIM
Formerly known as ISSE
Premiere Anaheim carries forward the legacy of ISSE, now reimagined as part of the Premiere Shows network. Formerly held in Long Beach, ISSE lives on in Anaheim as an elevated West Coast experience focused on education, artistry, and business growth.
Premiere Anaheim brings high-level learning to the forefront, blending technical mastery with the energy and creativity of the West Coast. This is where professionals refine their skills, expand their expertise, and take their craft to the next level.
February 7-8, 2027 | Anaheim Convention Center | Anaheim, CA
PARTNERSHIP STATEMENT
Together, the Professional Beauty Association and Premiere Shows are committed to elevating, uniting, and advancing the professional beauty industry through education, advocacy, and access to opportunity.
From hands-on education to meaningful industry connections, Premiere Shows are designed to support long-term professional growth and remain a trusted destination for beauty professionals at every stage of their career.
The Professional Beauty Association, Informa Markets, and BolognaFiere have partnered to create and produce beauty shows across the United States. This joint venture includes the Premiere Beauty portfolio in Anaheim, Orlando, San Antonio, and Columbus, along with Cosmoprof North America in Las Vegas and Miami. As part of this partnership, ISSE Long Beach has evolved into the Premiere Beauty expansion in Anaheim.
Learn more about Premiere Anaheim (formerly ISSE) here.
PBA will continue to support industry education through additional opportunities that help beauty professionals connect, learn, and grow, including signature events such as the PBA Executive Summit, PBA Beacon, and PBA NAHA.
We look forward to continuing this partnership as we work together to elevate, unite, and serve the industry.