Written by PBA Visionary Plus Member Pure Brazilian
It’s perfect for keratin treatments and all-day blow-drying and styling. This new tool helps you ‘Discover your Pure Potential and Defy the Frizz!’
May 31, 2025—Keratin treatment powerhouse Pure Brazilian and blow-dryer legacy Solano have joined forces to create the ultimate blow dryer for keratin treatments and all salon drying and styling. The new Moda Solano Professional Dryer by Pure Brazilian (Stylist cost $149.99) will debut at Premiere Orlando at Pure Brazilian’s Booth 4367. This compact professional dryer gives stylists 1750 watts of pure power and a long-life A/C motor for high-performance operation all day in the salon.
Designed to amplify the results of Pure Brazilian’s Original, Clear and Express Keratin Treatments, the MODA Solano by Pure Brazilian leaves all hair textures smooth and frizz-free with beautiful shine. The ceramic grille generates Far Infrared heat to keep hair hydrated and healthy, while Ionic Technology with Anti-Frizz/Anti-Static control and tourmaline enhance smoothness and shine.
Made in Italy, this high-performance dryer also features two speed settings with five temperature options plus two wide and narrow fiberglass nozzles for customized drying and styling. The cold shot button sets finished styles in place. It also has a 9-foot power cord with ALCI power plug, a removable, washable filter and an internal silencer for quiet operation.
Says Joe Indig, CEO and co-founder at Skyline Beauty Group, parent company of Pure Brazilian, “We chose to partner with Solano because of their proven expertise in creating salon-quality tools that deliver power, precision and long-lasting performance. Their dryers are engineered for professional use, which perfectly aligns with our keratin treatments. The Solano dryer enhances the benefits of Pure Brazilian by helping seal the cuticle, reduce frizz and maximize shine, making it an ideal companion to our entire line of smoothing treatments.”
Adds Alan Kossof, President & CEO, Solano, “At Solano, we’ve always been driven by a commitment to quality and supporting the professionals who bring beauty to life every day. Partnering with Pure Brazilian feels like a natural fit for us. Both of our brands are built on a passion for helping stylists create beautiful, healthy hair—and our collaboration” shares our dedication to empowering stylists to do what they love.”
As a special introduction, purchase the Pure Brazilian Salon Kit Show Promo ($375, regular $499) at Premiere Orlando and receive the Moda Solano Professional Dryer FREE while supplies last.
In addition, Pure Brazilian will offer ongoing education both days, including demos at Booth 4367. Plus, join Pure Brazilian educator extraordinaire Sophia Royal for stunning texture transformations, using Pure Brazilian’s Plant-Derived, Formaldehyde-free Clear Treatment. Stylists can get certified on Pure Brazilian’s Plant-Derived, Formaldehyde-Free Clear Treatment in just 1 hour.
• Sunday, June 1, 2:30-3:30 p.m. Level 2, W221C
• Monday, June 2, 11:30 a.m.-12:30 p.m. Level 2, W221C
Finally, be one of the first 2000 visitors to Booth 4367 and receive a limited-edition Pure Brazilian Show Bag!
For information about free certification for all of Pure Brazilian’s Keratin Services, as well as take-home care and styling products, visit www.purebrazilian.com. With a comprehensive FAQ, an instructional video series that will take you through a virtual hands-on Pure Brazilian demo, a step-by-step reference guide and an online certification quiz, licensed stylists can learn important Pure Brazilian techniques and receive a certification diploma.
Press contact: Jayne Morehouse
Jayne & Company Public Relations
Jayne@jayneandco.com
