Renaissance Austin Hotel

Celebrating its 10th year, Data-Driven Salon Summit is a peer-led, hands-on educational experience that brings together owners and managers of salons, spas, barbershops and nail salons to understand how data can lead them to make better business decisions that fuel their growth and success.

Content will center around five main Power Metrics:

Average Ticket
Productivity
Client Retention
Client Count
SGP (Percent of Service Guests Purchasing Retail)

As part of the Summit, you will take full advantage of the data resources of SALON TODAY to see how you “stack up” against the most successful salons. Related to this we will provide benchmarks and best practices – from the industry’s leading salon owners and experts – to help you drive improvement in a range of areas including retail and service sales, customer service and client retention, staff recruitment and training, marketing and culture development. We’ll also examine the role of technology in today’s salon, and how different salons are using data, software, and online and social activities to drive their business.

This year’s conference will help owners prepare for economic instability in the year ahead by helping them control costs and identify new revenue streams.

Join us for a full day of beauty business education at the MODERN SALON Boot Camp. Learn from the experts how to get your business in tip-top shape!

If you’re not already convinced, here are a few reasons why you should secure your spot at Boot Camp today:

Education + Inspiration + Motivation. We have a highly knowledgeable array of speakers lined up for you to learn from. Business coaches, expert educators, and other independent beauty professionals with thriving businesses are ready to share with you what they know. Topics include social media marketing, finances, growth, navigating the competition, and technologies to help you operate your business.

A Chance to Connect! Breaks will be provided throughout the day for you to connect with your fellow beauty pros, our presenters, and event sponsors!

Social Media Mastery. Learn how to market yourself on social media from the experts. This is one of the most essential parts of your business. Get techniques on how to keep your followers engaged and “reel” in new clients!

Financial Fitness. Get a valuable crash course in best financial practices for your small business. Learn how to reach your money goals with a lesson specially tailored to independent beauty professionals.

Live Demos. In addition to business-building techniques, we’ll also have live hair demos happening. Watch and learn throughout the day from some guest artists!

FREE Swag Bag. As a bonus, courtesy of our sponsors, you will receive a cute Boot Camp swag bag stuffed with beauty products just for attending!

Meet Team MODERN. Ever wonder who’s behind everything going on at MODERN SALON? We’re looking forward to meeting you!

Business Strategies You Can Use Immediately. The real value: walk away with strategies you can implement into your business immediately and start seeing results right away.