*** PRESS RELEASE- FOR IMMEDIATE RELEASE***
19th January 2026
Salon Demand for Brand-Led On Behalf Marketing Continues to Grow, Reveals Phorest Software
Phorest, a global leader in salon, clinic, and spa software, has announced a limited number of 2026 opportunities for professional hair and beauty brands to avail of their On Behalf Marketing (OBM) solution, an increasingly popular co-branded email marketing solution reaching millions of hair and beauty consumers.
Phorest reports a strong and growing appetite from its global network of salons, clinics, and spas for brand-led marketing campaigns that support education, promote services, and encourage retail purchases- with current participants sharing incredible success stories for their businesses.
“OBM is a win-win for brands and Phorest salons, clinics, and spas. The campaigns boost revenue for businesses, while increasing brands’ visibility amongst a highly engaged consumer audience- through the marketing channels they trust the most,” says Avril Kealy, Global Partnerships Content Manager at Phorest. “As well as that, OBM allows brands to partner closer with salons, clinics, and spas and gain insights that would be invisible in traditional marketing channels.”
How it Works
Brands work directly with the Phorest team to create co-branded email campaigns promoting branded salon services, education, or retail promotions. These campaigns are then distributed to participating Phorest salons, clinics, and spas and sent to their client bases.
Proven Performance Across Multiple Brands
In 2025, 10 global professional hair and beauty brands partnered with Phorest to create and distribute OBM campaigns, resulting in:
- 46% average email open rate
- Over 5.5 million consumers reached
- 7.7% average click-and-book rate
2026 OBM Opportunities For Brands Now Open
Phorest has opened a limited number of OBM partnership opportunities for 2026 across Ireland, the UK, Australia, the USA, and Canada. Spaces are intentionally limited to ensure quality and strong outcomes for both brands and salons.
Interested? Visit their website to learn more, or book a call to discuss your options.
About Phorest
Phorest is a fast-growing technology company and dedicated partner for salons and medspas. Seamlessly integrating appointment management with marketing, reporting, and payments, Phorest is an all-in-one solution designed to create exceptional client experiences at scale, foster a thriving team culture, and achieve industry-leading growth.
Founded in Ireland in 2003, Phorest is trusted by over 11,000 businesses across North America, Europe, the UK, and Australia. What sets Phorest apart is its deep industry roots. The team, shaped by former salon and medspa professionals, places collaboration with business owners at the heart of the development process. This partnership shapes innovative tools tailored to the real-world opportunities and challenges of running a salon or medspa.
Beyond the product, Phorest invests in the success of every business it serves, offering unmatched, personal support. The global Phorest community also has access to expert-led education, exclusive events, and data-driven insights that give owners a competitive edge.
#TogetherWeGrow
