Brown hair styled and colour with copper highlights on a mannequin

S.T.E.P. Up with PRAVANA!

Stylist Transform & Empowerment Program

Always a dedicated and supportive partner to the salon community, PRAVANA wants to reassure stylists and salons that they have a brand on their side, ready to provide aid and support.

At a time when the community needs it most, PRAVANA is stepping up their game with the S.T.E.P. Up initiative! This program offers stylists and salons value and benefits to help them rebuild their businesses and lay the groundwork for future success.

The S.T.E.P. Up Initiative features:

  • Price reduction on ChromaSilk
  • $1M Shade Trade Investment Program
  • Salon Transformation Sweepstakes

Price reduction on ChromaSilk

PRAVANA is making its best-selling color line, ChromaSilk, available for just $4.99* a tube (*$0.80 per mixed ounce)!

ChromaSilk offers long-lasting color with brilliant shine, up to 100% grey coverage, and a heavy dye load. Discounted pricing applies to:

Never used ChromaSilk? Not a problem! Give it a go when you trade your shades. Allow us to explain…

Shade Trade Program

Another step up toward savings! PRAVANA is investing $1M worth of hair color into the stylist community with the all-new Shade Trade Program.

Tube-for-tube, stylists can trade out their current unused color for PRAVANA

You only need to provide 6 tubes of color in order to begin trading—no purchase is required! You can even compare price points with your current color brand on PRAVANA’S Cost Calculator.

Plus, if you trade 36 tubes or more, PRAVANA will supply you with a free swatch book ($60 value), a downloadable ChromaSilk 101 class ($500 value), AND entry into their sweepstakes!

Salon Transformation Sweepstakes

PRAVANA’s not just steppin’ up the stylist’s game, but the salon game, too! Teamed up with leading salon design and furnishings company, Belvedere Maletti, PRAVANA is upgrading spaces with the Salon Transformation Sweepstakes!

Once you’ve traded in 36 tubes of color, you’ll be entered to win a grand prize salon transformation—one worth $25,000 for a lucky salon owner, and one worth $10,000 for a booth renter!

But it doesn’t end there! Second prize winners (one salon owner and one booth renter) will receive $2,000 in PRAVANA retail products.

Check out the Salon Transformation Sweepstakes rules if you have any questions.

The sweepstakes ends August 31st however the S.T.E.P. Up Program will continue through the end of September!

You can experience the savings with PRAVANA’s distributors, including Armstrong McCall, CosmoProf, East Coast Salon Services, Paramount Beauty Supply, SalonCentric, STATE|RDA, and Twin States Beauty stores nationwide.

Learn more at and see how much you can save by switching to PRAVANA today!

More from PRAVANA

In addition to the S.T.E.P. Up Program, PRAVANA continues to offer free digital education opportunities to support stylists during this time. PRAVANA’s Color Certification offers free, 24/7 access to color courses including VIVIDS, blonding, color theory, interactive games, and state-of-the-art techniques plus a personalized certificate.

PRAVANA’s YouTube series, YOUniversity, is a free educational tool where leading brand educators showcase techniques and product knowledge. Stylists can also visit the brand’s social media channels, such as Instagram and Facebook, to engage in relevant livestreams and helpful content that aims to uplift, motivate, and empower the community.