Taylore Woods is the CEO of Ashtae Products, a family-owned business founded by her parents in 1994. A PBA member and a positive influence on the beauty industry, we're honored to spotlight Taylore this month!
Every day, I am extremely passionate about the mission of Ashtae, which is to help cosmetologists and beauty professionals create generational wealth from behind the chair to beyond the chair. I believe in closing the education gap in the minority community so we can level the playing field and everyone can excel beyond the chair.
"I believe in closing the education gap in the minority community so we can level the playing field and everyone can excel beyond the chair."
As the CEO of a minority-owned hair care company, our biggest challenge is not being stereotyped as a line that's just for minorities. Our company was created with the purpose of being made for Global Textures - literally everyone, all types of hair textures, no matter the race. We have to learn to remove race from our mindset and focus on hair textures - the chemistry, the density, the porosity, those are the things that beauty professionals have to learn how to cater to.
If I were talking to my younger self (and even my future self), I would tell her to keep staying true to who you are, what the brand represents, and what the mission is. Don't give up on those things no matter what! Everything will work out for your good.
"What we need most in our industry right now is inclusive education at every stage of the process."
-Taylore Woods
Every day, I am extremely passionate about the mission of Ashtae, which is to help cosmetologists and beauty professionals create generational wealth from behind the chair to beyond the chair.