FOR IMMEDIATE RELEASE, Wayne, NJ — [January 29, 2026] — Beautynova Americas, the North American home of premium professional haircare brands milk_shake®, DEPOT®, and Medavita, continues to strengthen its footprint across the U.S. and Canada with expanded professional salon distribution for milk_shake and DEPOT in 2026.
The sought-after brands have recently welcomed new distribution on partners including Capilex (Quebec), Maly’s @ManocoBlue (Michigan and Ohio), Salonwax Beauty Supply (Alaska), and International Beauty (Manitoba and Saskatchewan), while also expanding the territories of existing distributors DePasquale Salon Systems (now including downstate New York, Connecticut), Sullivan Beauty (now including Massachusets, Rhode Island, New Hampshire) and Beauty Craft (now including Colorado).
Renowned for its high-performance professional color, care, and styling products, milk_shake blends results-driven formulations with sensorial scents and textures, delivering a uniquely indulgent salon experience that continues to resonate with stylists and consumers alike.
“We are committed to growing alongside like-minded industry partners who share our dedication on to serving salon professionals, salon owners, barbers, and educators,” said Cory Couts, President of Beautynova Americas. “This continued expansion brings us closer to our goal of making our brands accessible to every professional salon in the U.S. and Canada.”
“Strong distributor partnerships are essential to our success,” added Scott Guinter, SVP of Sales, Beautynova Americas. “Our distributors are trusted leaders in the professional beauty industry and play a critical role in connecting our brands with hairdressers. We are aligned in values, leadership, and a shared commitment to salon success.”
Beautynova Americas remains focused on supporting the professional beauty industry through educa on, innovation, and salon-driven programs designed to fuel long-term growth. For more information, contact Beautynova Americas at support@milkshakehair.com.
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ABOUT BEAUTYNOVA AMERICAS
Beautynova Americas is the home of professional premium hair care brands milk_shake®, DEPOT®, and Medavita (operating in North America through our subsidiary, z.one concept USA, inc.). We pride ourselves on agility and creativity, catering to professional salons, barbershops, stylists and barbers via our network of independent distributors across the USA, Canada, and Latin America.
ABOUT milk_shake®
A full range of high-performance professional hair products that includes color, care, and styling. Through an array of delightful scents and textures, milk_shake marries the best in hair and self-care for a uniquely indulgent experience.
ABOUT DEPOT®
Offering complete grooming care and beyond, this robust portfolio of products includes hair, skin, and fragrances. DEPOT elevates the grooming experience through luxurious scents and superior ingredients.
Media contact: Kate Gallagher Gallagher & Associates
773-405-5283
kate@kategallagher.com
