CONTACT INFORMATION
framesi North America
Tim Murphy, Digital Advertising Coordinator
412-356-1360
tmurphy@framesi-na.com
FOR IMMEDIATE RELEASE
Framesi FOR-ME Bring Me To The Beach Salt Spray 223 Named a 2026
Allure Best of Beauty Award Winner
The styling essential earns one of beauty’s most coveted honors for its effortless
texture, lightweight hold, and all-day protection.
[PITTSBURGH, PA] framesi is proud to announce that FOR-ME Bring Me To The Beach Salt Spray 223 was been named a 2026 Allure Best of Beauty Award winner, earning recognition as Best Texturizer from one of the beauty industry’s most trusted editorial authorities.
For nearly three decades, Allure’s Best of Beauty Awards have set the benchmark for exceptional beauty products, recognizing standout formulas after rigorous editorial testing and evaluation. A Best of Beauty win is more than a seal – it is validation from the editors who test, scrutinize, and compare the industry’s most talked-about products to determine which ones truly deliver.
For FOR-ME Bring Me To The Beach Salt Spray 223, that distinction celebrates a modern approach to the classic sea-salt spray. Designed to create effortlessly tousled, beach-inspired texture, 223 delivers body, movement, and lightweight hold without leaving hair stiff, sticky, or weighed down. Its versatile formula enhances natural waves, adds fullness to finer hair, and provides definition and separation to thicker textures.
But the formula goes beyond texture. Wakame Seaweed Extract helps hydrate hair while providing anti-pollution and humidity protection, while texturizing magnesium salts create the grit and body associated with a beach-inspired finish. A Humidity Shield Complex helps defend against humidity, heat damage, and buildup while leaving hair soft and naturally shiny, and a UV filter helps protect hair from sun exposure.
The result is a styling product that delivers the carefree look of beach hair while addressing the real-world challenges that come with achieving it.
“This fine mist excels where some other texturizing sprays often fall short,” Allure says in the write-up, “because of the clever addition of conditioning ingredients… so you get touchable, undulating body (nothing stiff or crunchy) with a light aquatic scent that’s a subtle nod to a day in the ocean.”
Tester Natalie Campbell, Allure senior director, creative programming and development said “I have thick hair and a lot of salt sprays will not stay in my hair throughout the day. This mist creates the perfect I-just-got-out-of-the-ocean wave and lasts all day and into the next. Now, I keep grabbing the bottle to whip up an easy hairdo that lasts.”
The recognition is particularly timely as salt sprays continue to make their mark beyond traditional beach-wave styling and become an increasingly popular choice in men’s grooming. FOR-ME Bring Me To The Beach Salt Spray 223 offers the low maintenance, natural-looking texture and flexible hold increasingly sought after by men, making it an easy choice for creating fuller, more defined, touchable styles without the weight or shine of heavier gels and waxes.
The award also extends beyond the editorial page. FOR-ME Bring Me To The Beach Salt Spray 223 will be featured at Allure Best of Beauty Live, the magazine’s signature consumer event, taking place Saturday, October 17, 2026, at Halo in New York City. Celebrating a milestone anniversary, this year’s event will welcome approximately 1,500 beauty consumers, influencers, VIPs, experts, celebrities, and editors for an immersive day-to-night experience featuring hair styling, makeovers, masterclasses, beauty treatments, expert experiences, and more.
As part of the event, FOR-ME Bring Me To The Beach Salt Spray 223 will be available for consumer discovery and sampling throughout the day, with distribution opportunities including gift bags, VIP experiences, surprise-and-delight moments, and interactive activities..
From editorial testing to hands-on consumer discovery, the 2026 Allure Best of Beauty recognition means FOR-ME Bring Me To The Beach Salt Spray 223 is one of the beauty products that define the year’s most exciting formulas and trends.
About framesi FOR-ME
FOR-ME is framesi’s modern styling collection, created to give consumers and professionals versatile, high-performance styling solutions for today’s hair. FOR-ME Bring Me To The Beach Salt Spray 223 is vegan, color-safe, and free from gluten, parabens, sulfates, DEA, and sodium chloride. The formula also provides thermal and UV protection.
FOR-ME Bring Me To The Beach Salt Spray 223
Texturizing • Lightweight Hold • Anti-Frizz • Humidity Protection • Thermal & UV Protection •
Vegan • Color Safe • Free of Gluten, Parabens, Sulfates, DEA, and Sodium Chloride
About framesi
Founded in Milan, Italy in 1945, framesi combines Italian artistry, innovation, and professional hair expertise to create high-performance hair color, care, and styling products for beauty professionals and their clients. Framesi products are marketed and sold in over 70 countries worldwide.
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