New York, NY – Maria Nila proudly marks a significant milestone in its North American journey, celebrating accelerated growth and continued expansion of its professional salon distribution network. Reinforcing its long-term commitment to the professional salon community, the family-owned, B Corp-certified brand has partnered with eight new distributors over the past year – a testament to both market demand and the growing strength of the Maria Nila community.
In the span of 12 months, Maria Nila has done what most emerging professional haircare brands spend years working toward: it has built a North American distribution network coast to coast. Since early 2025, the brand has welcomed the industry’s greatest professional partnerships together with Beauté Star, Summit Salon Services, Salon Service Group, Premier Beauty Supply, Liquid Assets, and Evolve Salon Systems. The start of 2026 has been equally strong with partnerships announced with West Coast Beauty and Beauty Solutions, further solidifying the brand’s presence across key US and Canadian markets. Maria Nila will also welcome Salon Services Pro as its newest distributor partner launching March 13 and marking the brand’s ninth professional distributor partnership in just over a year. More partnerships are slated to be announced in Q2 as demand grows.
“These partnerships allow us to bring Maria Nila to more stylists across the country while maintaining the highest quality of service, education, and support that the professional community expects and deserves,” said Lisa Marx, President of North America at Maria Nila. “We choose partners carefully, invest deeply, and commit for the long term. Sustainable growth in the professional channel requires alignment, education, and shared accountability, and that is exactly how we operate.”
As a family-owned company, Maria Nila approaches expansion with a relationship-first mindset, prioritizing collaboration, education, and shared success. By partnering with distributors who deeply understand their local markets, the brand continues to build a strong, values-driven foundation for long-term growth across North America.
With additional partnerships and expanded field support on the horizon, Maria Nila’s North American story is just getting started. With focus and discipline, Maria Nila is building the brand alongside partners who share a commitment to long-term success. For a full list of Maria Nila’s professional distribution partners and territories, visit marianilapro.com.
ABOUT MARIA NILA
As a B-Corp certified, family-owned haircare brand, Maria Nila is on a mission to innovate beauty toward a friendlier world – for nature, wildlife, and humanity. All products are developed and produced in Sweden and are available globally, making it easier for professionals and their clients to choose responsible, high-quality haircare.
By choosing Maria Nila, you choose:
• Color-protecting haircare with professional performance
• 100% vegan and cruelty-free beauty
• Unique design, scents, and active ingredients
• B Corp–certified, carbon-neutral company
• Swedish-made production standards
