Maria Nila Gloss Collection Press Release

LAUNCHING APRIL 2026

Since 1999, Maria Nila has been driven by a mission to innovate beauty for a friendlier world, offering high-performing color care designed for every hair type. Two years ago, the brand took a major step in its professional color journey with the launch of its Color Collection—empowering salons to become true Maria Nila color destinations.

Now, Maria Nila continues to build its color universe with the launch of the Maria Nila Gloss Collection: an acidic demi-permanent liquid color system delivering high shine in no time!

Designed for flexibility and creativity, the Gloss Collection features 60 fully intermixable shades, divided into five distinct color families, allowing colorists to customize and refine results with precision. With a 1:1 mixing ratio and a processing time of just 5–20 minutes.

The system offers effortless application and fast, reliable results in the salon. Colorists can choose between a Liquid Activator or Cream Activator, delivering identical color results—the only difference lies in texture and viscosity, enabling full flexibility based on preferred working technique. With the launch of the Gloss Collection, Maria Nila invites professionals to explore a new dimension of the Maria Nila Color Universe and a new way for colorists to connect to color. Avaliable February 2026 through Maria Nila and selected distributors.

HIGH SHINE
up to 85% increased shine*

BONDING TECHNOLOGY
built-in bond protector helps reduce broken disulfide bonds and minimizes hair breakage

ZERO LIFT
refines color without lifting the natural base

FAST RESULTS
color results from 5 minutes
*Based on instrumental testing

With the launch of the Gloss Collection, Maria Nila invites professionals to explore a new dimension of the Maria Nila Color Universe and a new way for colorists to connect to color. Avaliable February 2026 through Maria Nila and selected distributors

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