(New York, NY) – Just one reel and three big targets. “When you think about social media and marketing, consider how you can hit three targets with one post. When I made this video I was considering who I wanted it to speak to and how I wanted it to make them feel…and I actually covered salon owners, future staff and potential clients all in one!” explains Anna Peters,
- Salon Owners: Peters’ text on the post spoke to other salon owners. “I love how we have connected in our community and how we have been there as a support system for one another. Salon owners understand other owners and know the blood sweat and tears we each pour into our businesses and teams. It’s so important for us to pause and feel proud of what we have created,” says Peters. “It can feel very lonely when you’re a sole owner of a salon, so I want to connect with other owners as much as possible.”
- Future Stylists: Another goal was to connect with future stylists so they could understand the vibe of the salon to see if it would be a good place for them to work. “Attracting good talent is a challenge, I want to share how special our salon is so we can in turn attract likeminded stylists to work here,” she adds.
- Future Clients: Connecting with future clients to offer a taste of what they can expect when walking through the door is a great way to get them excited to book an appointment. “After watching the video, things appear more familiar and that helps to create a feeling of ease during the first appointment,” adds Peters.
The Video: It’s all in the details, focus on what makes the salon special and different. What are the truly unique aspects that everyone loves? The lighting, floral arrangements, comfortable shampoo chairs, cozy sitting nooks? The overall sense showcasing all attributes can be captured in a reel that makes others feel the love behind each feature and want to connect with it. A salon vibe video is a great way to share a brand, highlight unique aspects of a business and give a little glimpse of what an atmosphere is like, which makes it a brilliant marketing tool – one post, hitting multiple target markets.
Book an in-salon class (hands on and demos) and/or learn more about where Peters will be teaching in here.
Sam Villa is Co-founder and Chief Creative Officer of the Sam Villa Company (Allvus, LLC), a leading education and styling tool company for the professional hair industry. He is also Global Artistic Ambassador for Redken 5th Avenue, a L’Oreal brand. Villa is the recipient of the 2023 INKD Icon Leadership Award, 2021 NAHA Educator of the Year, Hair Awards USA Hall of Fame Inductee, 2021 AHP Icon Stylist Influencer of the Year, 2020 International Hairdressing Awards ‘International Hair Influencer of the Year,’ the 2017 NAHA Lifetime Achievement Award Winner, Intercoiffure America/Canada Member, Behind the Chair Stylist Choice Award Winner for Favorite Platform Artist and Educator (2012, 2011 and 2007) and Favorite Overall Educator of the Year (2015). His inspiring education and innovative ergonomic styling tools can be experienced on samvilla.com. The Sam Villa brand brings free digital education to everyone including hot tips and techniques, as well as access to livestreamed educational events. The company also offers professional tools for consumers so they can achieve salon-quality results at home with minimum effort. Facebook: @SamVillaPros; Instagram: @SamVillaHair; YouTube: @SamVillaHair;