Phorest’s On Behalf Marketing (OBM) Shows What Happens After The Sale, and is Inviting More Brands to Take Part
There’s a moment every successful hair and beauty brand knows well: the excitement of landing a new salon account… followed by silence. Did the salon use the products they purchased? Educate their clients on the benefits? Attempt to sell products for at-home use?
This is a problem for hair and beauty brands worldwide. It’s also what Phorest’s On Behalf Marketing (OBM) Solution aims to solve. And for a limited time, hair and beauty brands based in North America are invited to apply for their place on Phorest’s upcoming OBM calendar.
OBM is the Feedback Loop Brands Have Been Waiting For
OBM helps brands speak directly to salon clients through co-branded marketing emails sent on the salon’s behalf, through the salon’s Phorest system.
Beyond brand visibility and revenue increases for the salons that participate, OBM offers detailed in-salon insights that can’t be found elsewhere. From product engagement and in-salon booking behaviors to overall campaign performance, OBM gives a full circle view of how your brand is being experienced on the salon floor.
“Brands say to us, time and time again, that they have very little control over what happens to their products within the salon…” says Damien Russell, Global Head of Partnerships at Phorest.
“OBM bridges that gap, and helps brands see the marketing impact they’re making; not just with salons, but with end consumers.”
Smarter Salon Marketing, Stronger Brand Partnerships
In an industry where consumer attention is fragmented and competition is fierce, OBM helps brands:
- Reach real salon clients at scale
- Reinforce their brand presence in salons
- Prove performance through data
- Deepen loyalty with partner salons
- Make data-driven, strategic decisions
And The Results Speak for Themselves…
In past OBM campaigns, salons that participated experienced, on average:
- +46% revenue increase
- +40% more bookings
- 80% higher open rates than industry averages
“It helped my business look cohesive alongside [my brand’s] marketing, and the email design was very professional looking, better than anything I could create in the marketing suite”- Charlotte, OBM salon participant“.
Discover OBM for Your Brand
Phorest’s OBM is a curated opportunity, offered only to select brands per campaign cycle to maintain performance and quality.
Interested in exploring how it works? Download the OBM Brand Information Pack to learn more about how it works.
Want to dive deeper? Visit their website for more information.
