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International Salon and Spa Expo (ISSE) 2020, Where Creativity Takes Center Stage

Oct 16, 2019, 14:00 PM by User Not Found
With over 300 top brands, 200+ professional beauty educational opportunities, and NAHA--the industry’s most prestigious awards show--ISSE is the show to kick off 2020.


Scottsdale, AZ (October 16, 2019) – The International Salon and Spa Expo (ISSE), the largest professional beauty event on the West Coast, returns for its 21st edition January 25th - January 27, 2020 at the Long Beach Convention Center.

Produced by the Professional Beauty Association (PBA), the largest and most inclusive trade organization representing the entire beauty industry, ISSE 2020 features interactive education from the industry’s top hair, skin, nail, and makeup educators and influencers, unique experiences, and new and innovative exhibitors. ISSE also features the North American Hairstyling Awards (NAHA), the professional beauty industry’s most prestigious awards show, and Beacon, the elite student program designed to jumpstart their career. Tickets go on sale October 16th, 2019 with specials exclusively for PBA members; purchase at                                                                                                           

ISSE has curated more than 200 different classes and workshops led by the industry’s biggest and brightest, the smartest and savviest; all designed to empower and inspire, educate, connect, and create -- in just three days. By hosting these inspiring, hands-on education opportunities across business, marketing, skincare, haircare, makeup, barbering, and nails in one place, ISSE 2020 enables each beauty professional the opportunity to be in the driver's seat to take their career wherever they want it to go.

Featuring special events, fun photo booths, a VIP PBA Member Lounge, a new networking area and more, ISSE is a great way to beat the winter blues and explore beautiful sunny Southern California. With over 300 exhibitors, ISSE is yet again the west coast’s largest cash and carry show, while enabling professionals the opportunity to not only learn about the game changers, but to take them home, as well. Top brands include amika, Redken, Brazilian Professionals, Dyson, HaloCouture, Matrix, Tomb 45, SalonCentric, Ouidad, Morphe, Olaplex, Wahl, Andis,

Morphe, Uberliss, Hattori Hanzo, Olivia Garden Ulta and Zenagen. Meanwhile, a new indie Beauty Focus section of the show floor highlights what’s hot in haircare, skin, makeup, and tools enables beauty professionals the opportunity to indulge in discovering their next favorite brand.

"The 21st International Salon and Spa Expo is THE show you need to be at to kick off the new year right -- with three days of inspiration and hands-on education, as well as the biggest and brightest brands,” shares Nina Daily, Chief Marketing Officer of the Professional Beauty Association. “This year’s ISSE brings new curated experiences, a heightened focus on skin, a must-visit networking lounge, and so much more to give today’s beauty professional the tools they need for creative, business, and technical success.”

 Education highlights include:

Additional ISSE 2020 highlights include:

Tickets go on sale October 16th, 2019. PBA members save up to 50% on ISSE tickets when purchased before January 7th, 2020.

Launched in 1999 as the International Cosmetology Expo and later renamed in 2001, the International Salon and Spa Expo is an international platform for Salon and Spa professionals and businesses bringing creative professionals the latest trends, newest products and live in-person education meant to help build careers and businesses. In 2020, ISSE shifts the focus away from product purchase and into innovative education to attract new generations of licensed professionals, while inspiring and challenging the current one.

Photography from 2019 ISSE:

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