Running a successful salon, spa, or med-spa is no small feat. You have to juggle client relationships, team dynamics, marketing, finances, and industry trends—all while ensuring your guests leave feeling like royalty. It’s a lot to handle, but here’s the secret: you don’t have to do it alone.
That’s where hiring a business coach or consultant comes in. But with so many options available, how do you choose the right one?
Don’t worry, we’ve got you covered. In this post, we’ll walk you through the essential strategies for selecting the perfect coach or consultant to help your beauty business thrive.
7 Key Strategies for Choosing the Right Coach or Consultant
1. Look for Industry-Specific Experience
The beauty industry is a unique beast, with its own set of challenges and opportunities. You need a coach or consultant who’s been in the trenches and knows the ins and outs of salons, spas, and med-spas. They should have hands-on experience and a proven track record of success in your industry.
2. Review Their Success Stories & Client Results
A reputable consultant should have plenty of success stories to share. Look for case studies, testimonials, and reviews from past clients to gauge their effectiveness. Have they helped businesses like yours scale to six or seven figures? Do they have a history of transforming struggling salons into thriving enterprises? If their results don’t impress, keep scrolling.
3. Evaluate Their Business Strategies (No Fluff Allowed)
The right coach won’t just hand you a bunch of buzzwords and wish you luck. They should offer a clear and structured approach to help you achieve your goals. A proven business coach will provide practical solutions that you can implement in the real world, not just theoretical advice. Find out if their strategies focus on key areas such as profitability, leadership development, team management, and client retention.
4. Assess Their Training & Credentials
Not all coaches and consultants are created equal. Look for professionals with strong credentials, certifications, and real-world experience. Have they owned and operated successful beauty businesses themselves? Do they have formal training in coaching and business consulting?
5. Make Sure Their Values Align with Yours
Your coach or consultant should align with your vision and business philosophy. Their guidance should complement your goals and empower you as a business owner. A strong coaching relationship is built on trust, communication, and shared values.
6. Seek Out a Proven Track Record in Profitability Growth
One of the main reasons to hire a coach is to increase your profitability. But does your coach truly understand the numbers and key performance indicators specific to the beauty industry? If they lack expertise in areas like consultations, average ticket pricing, salon pricing strategies, or team management, they may not be equipped to provide the guidance you need to grow a successful salon or spa.
7. Choose a Consultant Who Provides Custom & Ongoing Support
The best coaches don’t just offer one-time, one-size-fits-all solutions; they provide ongoing guidance and support tailor made to your business’ specific goals and needs. Look for programs that offer continuous education, accountability, and community engagement to keep you on track. They should offer solutions that align with your salon or spa’s unique structure, team dynamics, and financial targets.
The Perfect Partner for Your Salon or Spa Business
At Empowering You Consulting, we live and breathe these seven strategies. Why? Because we know not all beauty consulting companies are created equal. Whether you work with us or another coach, make sure they check all the boxes to help you and your team level up. Taking the time to pick the right person the first time will save you time and money in the long run.
Who We Are
Empowering You Consulting is dedicated to helping beauty professionals unlock their full potential through world-class coaching, training, and consulting. Our mission is to empower salon and spa owners with the leadership skills, business strategies, and financial tools they need to create a thriving business and life they love.
What sets us apart? Our team consists of million-dollar salon owners with over 100 years of combined industry experience who have been recognized among the Top 200 in the beauty industry for over 18 years. As certified business coaches and consultants, we provide expert guidance tailored specifically to the beauty industry.
The results speak for themselves. Salon and spa owners who work with us typically achieve double-digit revenue and profit growth, higher average ticket prices, and debt-free business operations. We help create strong, effective leadership, develop employees earning six figures, and give owners more personal freedom and time away from the business.
If you’re ready to take your salon or spa business to the next level, Empowering You Consulting is here to help you grow, scale, and succeed.
