Image of product at a salon

5 ways to market your beauty products

As a beauty professional, no one knows your clients’ needs quite like you do. You are working with them day in and day out, you know what types of products they want, and you know where to help them find it. With the beauty and personal care market expected to grow to $784.6 billion dollars by 2025, it’s no surprise more beauticians are starting to create their own product lines and sell products in-store.

As leading beauty product insurance professionals, we know how hard it can be to break into this industry and start selling your own products. Whether you have an established brand or you sell beauty products in your salon, Insurance Canopy has gathered five ways to help you market your beauty products.

    With a website, you are able to feature your products and generate online sales. You can create a unique shopping experience for customers by tailoring the products you sell, personalizing product descriptions, offering tips and tricks, communicating with customers, and more. This also gives you the opportunity to rank in Google search results by implementing SEO (search engine optimization) into your website. The higher you rank, the more likely people are able to find your website and shop your products.
    76% of consumers buy products they see on social media—making platforms like Instagram, Facebook, and TikTok a key part of any marketing strategy. Social media allows you to show your product in action, how it can be used in a consumer’s everyday life, results from a product, and showcase customer testimonials. It also allows you to be accessible to your customers. Take advantage of this direct connection by engaging with customers with Q&A’s, giveaways, polls, and more.
    The words “discount” or “sale” can seem scary. Yet more than 64% of consumers wait to buy something until it goes on sale, and 59% will search for a promo code before buying. Having a promotion can often help persuade someone to buy your product. This can assist you in getting your name out there and start building relationships with people who become repeat customers.
    Do you want to engage face-to-face with consumers and receive feedback in real time? You should look into participating in a beauty trade show. These conventions allow you to showcase your products, offer samples, answer questions, and sell directly to wholesalers. A trade show often provides you with a list of registered buyers to help you know who to expect, work on how you can pitch to them, and where your product can fit into other businesses, such as salons and retail stores.
    Set yourself apart by marketing yourself as an insured professional with product liability insurance. Insurance Canopy offers beauty product insurance to manufacturers, importers, distributors, wholesalers, and retailers for beauty and cosmetic products. No matter where you fall in the supply chain, having beauty product insurance helps protect you from costly claims for situations such as allergic reactions, chemical burns, infections or illnesses, property damage, and more.

In a market as big and competitive as the beauty industry, just having a great product won’t be enough. Your brand is unique and your products tell a special story. With patience, dedication, and consistency, you can make your brand known. Give our trips a try, put your own touch on things, and start growing your business today!

Proud partner of Insurance Canopy, Beauty and Bodywork Insurance helps insure massage therapists, cosmetologists, estheticians, hair stylists, and more!