The Professional Beauty Association Announces 2021 Board of Directors and Advisory Council

The Professional Beauty Association Announces 2021 Board of Directors and Advisory Council

October 26, 2020


Scottsdale, AZ (September 1, 2020) -- The Professional Beauty Association (PBA), the largest and most inclusive national trade organization representing the professional beauty industry, announces its incumbent Board of Directors and Advisory Council for 2021, effective today. The Board of Directors oversees budgeting, endorsement of legislation, strategic planning, and industry-wide issues, while the Advisory Council takes an active role in the development of association programs and initiatives. PBA is excited to welcome the following 2021 elected officials:

Professional Beauty Association Board of Directors:
•     Chair: Sydney Berry, Salon Services & Supplies - Renton, WA*
•     Vice-Chair: Jay Elarar, Moroccanoil - Montreal, QC*
•     Treasurer: Cindy Feldman, Progressions Salon Spa Store - Rockville, MD*
o  Beth Carson, Sam Villa - Las Vegas, NV*
o  Alex Cohn, Premier Beauty Supply - Northbrook, IL
o  Bonnie Conte, Avalon Salon and Day Spa - Deer Park, IL
o  Jenae Davis, Salon Jenae - Bloomington, IL*
o  Beth Hickey, Spa Specialties Representatives - Arlington, TX
o  Zach Rieken, Living Proof - New York, NY
o  Peggy Sue Schmoldt, Academy of Cosmetology Arts - Denver, CO
o  Oliver Steinnagel, Oliver's Hair Salon - Overland Park, KS
o  Karl Sweis, SWEIS, Inc - Torrance, CA

* = newly appointed

Professional Beauty Association Advisory Council Members – Newly Elected Members:
Beauty Professional/NCA Advisory Council:
o  Dr. Tye Caldwell, ShearShare - McKinney, TX
o  Lisa Lane, Lisa's of Annapolis - Annapolis, MD

Distributor Advisory Council:
o  Jenn Almonte, Paramount Beauty - Cranston, RI
o  Sheila Phillips, Liquid Assets, LLC. - Baton Rouge, LA

Manufacturer Advisory Council:
o  Beth Carson, Sam Villa - Las Vegas, NV
o  Jason Yates, John Paul Mitchell Systems Inc. - Los Angeles, CA

Salon/Spa Advisory Council:
o  Karie Bennett, Atelier Salons - Sunnyvale, CA
o  Candy Shaw, Sunlights Bayalage - Atlanta, GA

For more information on the Professional Beauty Association or to join now visit



About the Professional Beauty Association (PBA)

We're the Professional Beauty Association. We believe in redefining what it means to be a beauty professional in today's world by connecting, understanding, educating, celebrating, and fighting for the community that we -- collectively -- stand for and serve, whether you're working behind the chair or running a beauty brand. We aim to make your job easier through providing news, resources, blueprints, advocacy, recognition, and community, so you can focus on the things you love, like creating and growing your business. We're in the trenches with you, and out there advocating for you; because we are all in this beautiful industry together -- connected by beauty, united by passion. For more information, please visit

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