CONTACT INFORMATION
framesi North America
Tim Murphy, Digital Advertising Coordinator
412-356-1360
tmurphy@framesi-na.com
Where the runway meets the end zone, framesi helped deliver trend-forward, high-performance hair artistry.
FOR IMMEDIATE RELEASE
[PITTSBURGH, PA] At the intersection of sport, style, and culture, framesi proudly brought professional hair artistry to From Our Runway to Yours: A Black & Gold Welcome, the first-ever fashion show held as part of an NFL Draft. Hosted April 24th at Point State Park during the 2026 NFL Draft, the event welcomed a packed audience to celebrate Pittsburgh’s creative community and iconic style.
Produced by Demeatria Boccella and Kiya Tomlin, the show delivered a dynamic, red carpet-style experience blending storytelling, fashion, and NFL-inspired design. Collections from leading local designers, including Knotzland by Nisha Blackwell, Cathy Olivar, and FashionAFRICANA, highlighted the city’s vibrant fashion scene.
Leading the hair direction for the show were framesi Italian Style Team Member and Brand Ambassador Anthony Jefferson and Karmyn Jefferson, owners of Mark Anthony Hair Salon in Pittsburgh. Using an array of the latest framesi Professional hair color and styling innovations, the duo created a range of looks that seamlessly blended current trends with timeless sophistication perfectly complementing the diverse runway collections.
“Events like this showcase the power of collaboration across industries,” said framesi North America Executive Vice President Jarrett Katawczik, who attended the show. “Hair is an essential part of a fashion show’s storytelling process, and framesi was proud to supply the tools to create looks that supported every designer’s vision.”
From sleek, polished finishes to bold, expressive textures, framesi’s presence underscored its commitment to performance-driven products that empower stylists to deliver runway-ready results in any setting.
As part of the immersive guest experience, attendees received curated gift bags featuring framesi products alongside other luxury beauty brands, reinforcing the company’s position within a global, premium beauty landscape.
The event served as a powerful kickoff to NFL Draft festivities while spotlighting the creativity, diversity, and innovation of Pittsburgh’s fashion and beauty communities. For framesi, it was a natural extension of its mission: supporting professional artists with the tools, education, and inspiration to bring visionary looks to life.
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