The Salon Leaders Experience is more than an educational conference. You’ll have time to make new connections, restore your physical and mental health, and enjoy the beautiful Austin scenery.
Salon Leaders Experience
PBA welcomes our newest signature event, the Salon Leaders Experience, an exclusive experience designed to redefine success in the salon industry. Join other established salon owners, managers, and leadership team members from across the nation in Austin, TX for two days of unparalleled education, inspiration, and connection in an intimate setting.
February 16-17, 2025 | Hyatt Regency Austin
$695 for PBA Salon and Spa Members | $995 For Non-members
February 16-17, 2025 | Hyatt Regency Austin
$695 for PBA Salon and Spa Members | $995 For Non-members
TICKET DETAILS
The Salon Leaders Experience is for salon owners and their leadership teams. If you bring four or more team members, the fourth person and all additional people will automatically receive 50% off their registration!
$695 for PBA Salon and Spa Members
$995 Membership & Ticket Bundle for Non-members
KEYNOTE SPEAKER
Brant Menswar
TOPIC – UNBREAKABLE CULTURE: TRANSFORMING YOUR BUSINESS FROM THE INSIDE OUT
In this high-energy engaging presentation, Brant shares the insights gleaned from his research through real-life examples, powerful videos, and interactive exercises. Participants will discover the importance of knowing your non-negotiables in driving organizational performance and leave with actionable strategies for establishing an unbreakable culture within their own organization including:
- The 5 Binding Values of an unbreakable culture
- How to discover your non-negotiables and use them to quickly pivot during times of change
- How to foster vulnerability and courage within your team
KEYNOTE SPEAKER
Kristina Marsh
TOPIC – SALON BRAND CAMP: 4 STEPS TO BUILD YOUR STANDOUT SALON BRAND
With more than 20 years of experience leading marketing and brand strategies, Kris Marsh is an accomplished strategist, educator and coach. During her keynote address, Kris will dive into the fundamentals of building and nurturing your brand as a salon leader. Attendees will be guided in identifying their salon’s unique value proposition and get equipped with the tools to stand out in a crowded market. She will unveil a comprehensive four-step, 90-day plan tailored specifically for building a recognized and valued salon brand. But that’s not all. Following her keynote, Kris will lead two breakout sessions, where she will further break down the concepts discussed in her presentation. These interactive sessions will provide attendees with the opportunity to dive deeper into the practical application of branding and marketing strategies within the salon context.
Join us for an engaging session filled with actionable strategies and a roadmap to elevate their salon’s presence and reputation in the industry.
MEET YOUR MAINSTAGE & BREAKOUT
SLE SPEAKERS
NINA TULIO
The New-School Approach to Attracting and Retaining Stylists
JALIA PETTIS
Boosting Salon Success Through Employee Recognition & Engagement
Michael Yost
Setting Boundaries – Eliminate Feeling Like the Bad Guy | Unlocking Limitless Growth
Bobbi Springer
Inward Reflections: Cultivating 5-Star Team Experiences in the Salon Industry | Salon Profit Boost: A Conversation on Maximizing Revenue and Cutting Costs
STEVE GOMEZ
Financial Fitness – 5 Surefire Ways to Increase Your Profitability Today
BONNIE CONTE
Driving Salon Culture through Accountable Leadership
Maggie DiFalco
Driving Salon Culture through Accountable Leadership
Gayle Fulbright
Driving Salon Culture through Accountable Leadership
KATI WHITLEDGE
Fill Your Gaps by Filling Your Funnel
AMANDA SMITH
Crafting Your Brand Identity
Yene Damtew
Building and Sustaining a Salon Team in the Age of Suites
HEATHER SPENCER
Lead with Confidence
OLIVER STEINNAGEL
Salon Profit Boost: A Conversation on Maximizing Revenue and Cutting Costs
Sherri Sales
Tax Tips for Entrepreneurs – Starting and Operating a Business
CULTIVATING BALANCE THROUGH
HEALTH AND WELLNESS
FEB 16 | $150
Taste of Austin Rotating Reception
Get ready for the ultimate social extravaganza of the conference! Immerse yourself in a world of networking and fun as you mingle with fellow salon professionals at three incredible Austin hotspots: Wanderlust Wine Co, Malverde – an exclusive event space by La Condesa, and Coopers Old Time Pit Bar-B-Que. Indulge in the vibrant flavors of Austin, savoring delicious food and cocktails at every stop, and seize the opportunity to forge new friendships throughout this unforgettable journey!
FEB 17 | FREE
Monday Morning Wellness Walk
Get ready to rise and shine, early birds! Jumpstart your Monday with an energizing Wellness Walk around Hyatt’s scenic lake to enjoy some wellness, fresh air, and new friendships! This invigorating experience is the perfect way to kickstart your day and connect with like-minded peers as you soak in the natural beauty along the paved Lady Bird Lake path. Don’t miss out on this revitalizing opportunity to start the day before we gather for breakfast and dive into more strategies for success.
FEB 16 & 17 | FREE
Relax and Reboot Anytime Lounge
Take a break from the hustle and bustle to rejuvenate with pampering opportunities and enjoy some well-deserved fun with your peers! Our exclusive luxury lounge area will be open and fully accessible to all attendees where you can network and escape to a haven for relaxation and self-care. Treat yourself to the refresh you deserve in our one-of-a-kind onsite relaxation lounge designed with you in mind. Come to indulge in a treatment or have a cozy spot to chat with new friends!
FEB 16 & 17 | FREE
Regional Meet Ups & Networking
Immerse yourself in a dynamic networking experience with dedicated meeting areas available exclusively during breakfast and lunch sessions. These specialized zones are designed to facilitate meaningful connections and collaborations among salon leaders from your specific region, city, or state. Take advantage of this exciting opportunity to engage with like-minded professionals, exchange industry insights, and foster valuable relationships that can elevate your salon business to new heights.
2025 AGENDA
SUNDAY, FEBRUARY 16
7:00 – 9:00 a.m. – Registration
8:30 – 9:30 a.m. – Breakfast
9:30 a.m. – 12:15 p.m. – General Session
- 9:40 – 10:10 a.m. – “Old School is OUT! New School Mindset is in!” with Nina Tulio
- 10:20 – 11:20 a.m. – Keynote, “Black Sheep: Unleash the Extraordinary, Awe-Inspiring, Undiscovered You” with Brant Menswar
12:15 – 1:45 p.m. – Lunch / Regional Meet Ups
2:00 – 4:45 p.m – Breakout Sessions
- 2:00 – 2:45 p.m. – “Building and Sustaining a Salon Team in the Age of Suites” with Yene Damtew
- 2:00 – 2:45 p.m. – “Fill Your Gaps by Filling Your Funnel” with Kati Whitledge
- 2:00 – 2:45 p.m. – “Financial Fitness– 5 Surefire Ways to Increase Your Profitability Today” with Steve Gomez
- 3:00 – 3:45 p.m. – “Driving Salon Culture through Accountable Leadership” (an interactive workshop for leaders with Bonnie Conte, Maggie DiFalco, and Gayle Fulbright
- 4:00 – 4:45 p.m. – “Salon Profit Boost: A Fireside Chat on Maximizing Revenue and Cutting Costs” with Oliver Steinnagel and Bobbi Springer, moderated by Leslie Perry
- 4:00 – 4:45 p.m. – “Lead With Confidence” with Heather Spencer
7:00 – 9:30 p.m. –Â Taste of Austin Rotating Reception*
*optional
MONDAY, FEBRUARY 17
6:45 – 7:30 a.m. – Wellness Walk*
8:30 – 9:30 a.m. – Breakfast
9:30 – 11:30 a.m. – General Session
- 9:50 – 10:50 a.m. –Â Keynote, “Salon Brand Camp: 4 Steps to Build Your Standout Salon Brand” with Kristina Marsh
11:30 a.m. – 12:30 p.m. – Lunch / Regional Meet Ups
12:30 – 3:30 p.m. – Breakout Sessions
- 12:30 – 1:15 p.m. – “Crafting Your Brand Identity” with Amanda Smith
- 12:45 – 1:30 p.m. – “The New-School Approach to Attracting and Retaining Stylists” with Nina Tulio
- 12:30 – 1:15 p.m. – “Setting Boundaries…Eliminate Feeling Like the Bad Guy” with Michael Yost
- 1:45 – 2:30 p.m. – “Unlocking Limitless Growth” with Michael Yost
- 1:30 – 2:15 p.m. – “Inward Reflections: Cultivating 5-Star Team Experiences in the Salon Industry” with Bobbi Springer
- 1:30 – 2:15 p.m. – “Salon Brand Glamping Getaway” with Kristina Marsh
- 2:30 – 3:15 p.m. – “Boosting Salon Success Through Employee Recognition & Engagement” with Jalia Pettis
- 2:45 – 3:15 p.m. – “Salon Brand Glamping Getaway” with Kristina Marsh
*optional
FIVE KEY STRATEGIES TO ENSURE
SALON SUCCESS
PBA’s intimate understanding of the challenges of owning and managing a salon allows for our unique position to provide everything you need to thrive! Salon Leader Experience attendees will learn key strategies for salon success:
- People & Productivity
- Business Boost
- Marketing Methods
BOOK YOUR STAY AT THE
HYATT REGENCY
AUSTIN
Secure your room at this beautiful 4-star hotel on the shores of Lady Bird Lake, located across from downtown Austin with easy access to the best entertainment, dining, and shopping in the area.
PBA Room Rate: $276/night plus taxes*
*Hotel reservations must accompany a Salon Leader Experience ticket reservation. Any hotel room reservations without a corresponding ticket reservation will be canceled.
THANK YOU TO OUR SPONSORS
BECOME A
SPONSOR
The Salon Leaders Experience will bring the top salon owners and managers from across the country
together for two days of leadership and business education, camaraderie and fun. Taking place in the
vibrant city of Austin, this event will soon be the favorite of the industry.
Save on
registration
Save on the PBA Salon Leaders Experience with a PBA Salon and Spa Membership! Plus, establish yourself as a top workplace, gain access to exclusive industry data, and more.